I agree with the ones who are saying that it depends on the genre.
FPS: West>East (Hands down, also has to with the fact that most FPSs are made in the West anyway)
TPS: West~East (Debatable)
Action: West<East (As mentioned by the OP, Ninja Gaiden and Bayonetta are almost unmatched for their eras)
Platformer: West~East (Debatable, lots of great indie platformers vs the vast amount of godly Mario games)
RTS: West>East (Hands down, also has to do with the fact that most RTSs are made in the West anyway)
RPG: West~East (Debatable, both generally cater to different audiences ie. JRPGs and WRPGs)
Fighters: West<East (Hands down, also has to do with the fact that most Fighters are made in the East anyway)
Sandbox/Open World: West>East (GTA, Sleeping Dogs, Saints Row and most superhero games make it an easy win for the West)
Racing: West>East (While Forza and GT are neck and neck, arcade racing definitely goes to the West with games like PGR, Motorstorm, Wipeout, Blur, etc)
Sports: West>East (EA Sports is a juggernaut, enough said I think)
Horror: West>East (I think the lack of big horror titles this gen for the East makes it easy to lean towards the West who've come out with games like Amnesia and Dead Space)
Stealth: West~East (Debatable)
My two cents.
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