During E3 it has been popular showing off games, but the end product doesn't hold up to what they did show off. Games like Watch Dogs, Killzone 2, Aliens Colonial Marines and other big games. The problem is coming from both sides. Developers are forced to show off games before they have something final, and they basicly make a vertical slice of how a game might look. Showing off the game off how they think it will look when it's done, is a problem. For consumers and the developers.
We as gamers also don't get what we think we are getting with the end product. Which is also decieving and not delivering on what they showed us. The problem basicly is that there is a lack of communication in my opinion. What i feel was great about this E3, like it or not, is that EA were honest about their games. I rather want something authentic. The developers showed off how the games look like now, without making empty promises.
At the end of the day i feel it's miscummunication between the consumers and what the corperate heads are telling the guys to do. They want to earn money and show off the game, while developers often need time and aren't given it unfortunately. Do you think it's all on the companies, or is it there because we want it aswell?