4:34 : Proceedings start only five minutes later than planned. Impressive!
4:35 : Five people are on stage rocking out the Halo tune. Bird on the violin is really going for it. Go on girl!
4:37 : Peter Moore takes the stage. God only knows what part of himself he's about to reveal in the next hour or so.
4:39 : ROCK BAND is being demonstrated on stage with Peter Moore on 'guitar' and joining in on the vocals. Hilarity ensues as Peter accidently pauses the game mid song... twice.
4:43 : Viva Pinata : Party Animals - looks like a collection of mini-games. Meh.
4:45 : Mass Effect : Trailer looks amazing. Out this November - hell yeah!
4:47 : Ah, and now we come to the flipchart portion of the conference. 360 is alledgedly outselling the PS3 two to one.
4:52 : More sneak peaks - PGR4, Stranglehold, GHIII, Beautiful Katamari, NBA Live 08, Mass Effect, Fatal Inertia, MOH : Airborne, Tiger Woods 08, Ace Combat 6, NHL 08, Assasins Creed, Simpsons Game, Splinter Cell Conviction, Eternal Sonata, Bioshock, Madden 08, Tony Hawk's Proving Ground, Crash of the Titans, Rock Band, Naruto Rise of the Ninja.
4:55 : Jeff Bell takes the stage.
4:56 : Goes on to outline SceneIt for the 360 (with Fisher Price controller). Methinks they are trying to snatch some of the 'mainstream' market that the WII is currently grabbing.
4:58 : Naruto trailer is shown. Graphically pretty cool. Some nice cell shading going on there.
5:01 : Terrible smack talking taking place between some American football player and Jeff. Awful, awful, awful. 'I'm not even watching Jeff.. I'm not even watching'.
5:03 : 7 million Xbox Live users online. 45 million Arcade downloads. More than 100 titles available by the end of the year
5:04 : Xbox Live Arcade sneak peak : Bomber man live, Undertow, Hexic 2, Sonic, War World, Sensi Soccer, Every Extend Extra, Geon, Wing Commander Arena, Track and Field, Spyglass Board Games, Golden Axe, Space Giraffe, Word Puzzle, Poker Smash, Switch Ball, Tetris Splash, Puzzle Quest!, Boku Sodoku.
5:06 : Sonic and Golden Axe available tonight on Xbox Live. Yay for Golden Axe!!
5:08 : Variety of Disney films being brought to Live download service. All available on Live tonight apparently.
5:10 : Movies finally being brought to Europe! - although lets wait and see how successful that move is.
5:11 : Shane Kim takes the stage.
5:13 : PGR4 stage demo. Showing off the new bikes in the game. Demonstrates wheelies and slides (although he can't seem to slide it to save his life). Nice weather effects.
5:18 : Lost Odyssey trailer. Looks like a cool turn based RPG.
5:20 : And now we enter the Windows portion of the conference. Viva Pinata, Gears of War coming to PC.
5:21 : CliffyB on stage to demonstrate the PC version. New levels and content. As you'd expect it looks every bit as good, if not better, than the 360 version.
5:26 : Epic to implement Live in their new titles. Meh. Lets just keep using Xfire/IRC?
5:27 : PC game sneak peak : Flight Sim X, Thrillville, Bee Movie, Hellgate London, Age of Empires III, Strangelhold, Gears, Bioshock, Crysis, Universe at War, Blacksite, World in conflict, Age of Conan, Lost Planet, Kane and Lynch, Company of Heroes, Zoo Tycoon 2, Juiced 2, Viva Pinata. No shockers there.
5:30 : CoD : Modern Warfare trailer. Looks cool. Devs take the stage to demonstrate the game. 'We're going deep and hard' - that gets a scream of approval from the crowd. Graphically looks good, nice foliage. This is all a bit STALKER-esque though as you watch snipers covertly take out the baddies. I don't think I've ever been so impressed by grass effects. 360 version gets an online beta.
5:38 : Splinter Cell Conviction : 360 exclusive.
5:38 : 'Looking for that special someone' GTAIV trailer on screen. Footage is taken from the 360 version. Oct 19th release in Europe. Two new episodes to be released on Live.
5:42 : Resident Evil 5 trailer. Woo!
5:43 : Assasins Creed - playable demo. Brace yourselves. We're walked through a mission, shown some fighting mechanics and some more about the dynamic crowd element. Some glitchy things noticeable, but it's looking good.
5:50 : Halo 3 Live action short. Say what?! Not sure what they're aiming at with this clip. Parts of it look like some random cheesy sci-fi epic you'd find in the DVD bargain bin.
5:53 : Halo 3 special edition Xbox 360 in September. Matt Army green by the looks of it.
5:56 : We end on some singleplayer Halo 3 footage. I'm not a big fan so it's a bit 'Meh' - but I'm sure the fanboys will be going utterly mental.
5:58 : And that about wraps it up!