Most the people I know grew up with a Nintendo console in their room or living room and they all shared my concerns with the direction the company has taken over the years. As the years passed I found myself reluctantly leaving behind the gaming giant, as I felt they no longer made games and consoles that appealed to me. I wanted high-tech cutting edge products that propelled the industry forward with the hopes that stating that I a ‘gamer’ would lead to a separation from the stereotypical crap that comes with the label. I’m hoping the recent news of the financial adjustments leads to even better internal perspective for Nintendo.
Honestly, I think we saw this coming the moment the PS4 and Xbox One were officially announced. The likely-hood that the Wii U could be competitive standing next to the new shinny consoles was little to none; even the most hardcore blind-faith fans saw the writings on the wall. The same questions the Wii faced surfaced once again. How could a console that seems to shy away from industry standards like online connectivity ever hope to hold ground? Reality seems to be setting in at the Nintendo offices but I see this as a chance for them to re-focus the brand.
The Wii could very well have been a fluke. A console released at the perfect time that captured mass media and casual consumers alike. I personally thought the Wii U was a safe investment on the part of Nintendo. It offered a slight upgrade at a very low manufacturing cost to them but unfortunately far too many already had their previous console collecting dust. The Wii U had the hard task of convincing consumers it was “all-new” and a significant upgrade to their previous console. The one their parents enjoyed for that entire week when Oprah told them it was cool. Messaging the value in it was critical and that was the first thing that went wrong for Nintendo.
Now as they announced the new projections for the company, I can’t help but think that this is the perfect time for them to solidify the brand. The original projections were a daydream and now it time to really listen to their core consumer. The guys that consumed all their games without much hesitation, the same ones that still argue merits of the princess being in another castle. It might mean letting the Wii U die a quick death but if ushers in a return to form for Nintendo, it’ll only be a historic note on their much-celebrated storyline. Let’s see where this takes them.
If you missed the announcement you can read about in the link below.