It's an MMO. What do you expect? You want free-to-play, then go play DCUO, Guild Wars, or SWTOR. Everyone knew that they was bringing this back. I don't mind it. I have a wife, three kids, and a job that I am at 7 days a week (no joke) for 8 1/2 hours a day and I still find time to get on after work and wind-down.
I have no problem pay the fee because I know that I get enjoyment out of it over-and-over-and over unlike paying $20-$30 to watch a movie one time.
If you can't afford the $15 a month, really, you shouldn't have a PS3 or a spending all your time on some internet forums complaining about a fee that is less then half a tank of gas. Get back to the grill and flip them burgers. And no, I don't want fries with that either.