After the GTA IV fiasco, who takes seriously the "professional" reviews?
Indeed, video games are now considered an industry and like all industries, profits is the number one priority and also considering how expensive video games are, reviews are supposed to help us discern between the good, the bad and the average; having that in consideration, then reviews can become a sub-industry of the main one, becoming part of the promotional material and feeding the hype.
Nothing better to prove this point than the myriad of perfect scores that GTA IV got. And then we hear that almost no "professional" reviewer plays the hole game before writing the bloody review. So there I am, with $100 dollars less in my pocket, playing a video game with buggy controls, cliched story, and awfully repetitive gameplay. And all those thoughts: "Could this be one of the best games ever?" turned to "How could I've been fooled into this?"
So I get over it and start looking for some reviewers I can trust, and when possible, playing the demo and watching online videos of the gameplay, even if I dislike spoilers and surprise features are not so surprising once you finally get the game.
Kotaku writes decent reviews and Zero Punctuation is the only one I really trust as we agree in a lot of things and have a lot of favorite games in common. Professional reviewers for video games will suffer the same faith as movie critics: at some point, most people will simply stop listening to them because of their lack of professionalism.