Reading some various articles and user comments makes me question the mind state of the person standing next to me. My parents used to bore me with tales examples of how each generation gets worse and worse. Now that I am older, I see that they are very much correct. If you compare current times in marketing vs. let's say 30 years ago, you will see a big difference in the way product is marketed to consumers.
A cunning and cryptic mastermind of mass manipulation, Edward Bernays, set the foundation for corporations to market products that 'self identify' with the unsuspecting consumer. Youtube old car commercials from the 60's for example and compare them to current day car commercials and you may see the growth of psychological marketing and how it is used to manipulate unsuspecting viewers into making them think they NEED that product. What the hell am I talking about and what is 'Add 1 Egg'?
ADD 1 EGG
A company called Genral Mills was searching for a way to market a Betty Crocker cake mix to housewives. The original idea was for the cake mix to be 'quick and easy with a home-made freshness' to it. How could this cake mix have a 'home made quality' if all the ingredients were already included? Slow, lackluster sales make General Mills very aware of this problem. Enter Edward Bernays, who was brought on to help market Betty Crocker. His solution, a simple but genuis solution was to take out the powdered eggs which was a common ingredient in over the counter cake mixes and have housewives and women consumers 'add 1 egg' into the batter which gave them a sense of 'creative contribution'. Once Genral Mills scrapped the powdered eggs and included directions to 'add 1 egg', this reinforced the idea of 'home made quality' in th emind of the consumer. Whether using real eggs vs. powdered eggs made Betty Crocker cake mix taste better is irrelevant. What IS relevant is the suggestive reassurance the 'add 1 egg' requirement gave women consumers who felt like they could put a 'personal touch' on over the counter cakemix.
Cetainly not you, if you've already asked yourself this question. Rest assured, one group of people who DEFINITELY care are companies, businesses, and corporations selling products or services to the genral public. Industries ranging from toilet tissue and cell phones to car insurance and viedo games all care because we have now reached a point wher ethe average consumer rarely questions an offer a company makes. We see the word 'savings' and 'discount' and think we are getting a bargain but are we really? Or are we just brainless cattle being milked by corporations?
SO WHAT DOES HAVE TO DO WITH VIDEO GAMES?
Video game developers are bold with marketing currently pursuading consumers to 'pre-order unreleased DLC at a discount' and still pay a remaining percentage later. Video games are current $50 - $70 on release date. 1st generation consoles like SNES, Atari and ColecoVision included all game content in the game when you brought the game. Developers are now marketing 'Season Passes' and annoucing sequels to games way before the intended games release date. I think to myself, did developers already make the DLC and decide to milk fanboys for more $ after release date? Or is this DLC already included with consumer's purchased copy and we are paying developers $ to unlock content that we should have access to when we spend $50 - $70 on purchase? Either way, it's all about $, but to what extent? If I pay $60 plus tax on a game and then have to spend an extra $40 a few months later for DLC content but offered a 15% discount if I pay an extra $20 upfront on top of the $65 plus tax, am I really coming out ahead, or just being milked? If that question lost you, fear not, companies already know the answer to this.
AND YOUR POINT IS?
People as individuals tend to think logically, but as a group, we are blinded by whatever wool is pulled over our eyes. Businesses, corporations, developers, blah, blah, blah, could not function without the consumer's dollar. Complaining and ranting about an injustice does nothing nowadays but get you labeled as a 'hater' (such a played out word) and ignored. The old saying is true, actions speak louder than words and the best solution might be to stop forking over $ and be constantly milked everytime a product is advertised to pasture. This goes not only for video games, but any product that is always screaming 'discount, savings, buy now'! As long as someone will spend $, companies rarely care about fair practices and will continue generating revenue. With that in mind, maybe we should 'buy later' or in some cases, not buy at all.