The FCC must distinguish between content providers and carriers (and the services they provide). Content providers and carriers should agree upon a common IP standard.
ABC (Disney and ESPN), Amazon, Netflix, and Google are content providers and Comcast, Time Warner, and Verizon are carriers and DVR and mobile apps are services that carriers provide.
If a customer subscribes to content they should be able to access it on any carrier with identical quality. Carriers need to ditch their archaic and expensive cable boxes and non-transparent bundles. Carriers can offer better services to remain competitive.
A common IP standard is important as many customers will utilize only internet from their carriers and use an antenna for local channels. Nearly all content is now accessible through the internet and is typically better quality than with an archaic and expensive cable box. More content providers are offering standalone subscriptions every year; CBS and HBO will offer standalone subscriptions in 2015.
If the growing feud between content providers and carriers isn't resolved I expect content providers to lay their own infrastructure. I fear if the current infrastructure is threatened there will be rampant gerrymandering of services. I also fear if carriers continue to throttle content providers that monopolies will emerge to combat the demands of content providers.
It is in the FCC's hands to preserve the freedom of information that the internet has always provided.