The conspicuous absence of hollywood
Games are big buisness, huge buisness. infactGames Have Overtaken Home Movie Sales which is quite a thing to do. Yet you don't see the marked improvement from the wider world that you would expect after such a stupendous feate. Most media companies have been slow to get into the gaming market and those that have treat it with almost total contept. Where is holywood? shouldn't they have thier mits all over gaming?
The Big Bucks
Take Disney (again) for example, one of the few 'old skool' media companies with an in house games division and it is frankly crap. Big compaines seem content to push out a substandard product with name recognition and let that alone sell the game, this is present in most franchise tie-ins, very rarely do they get given to a reputable gaming house with notable exeptions being the Marvel that was. There is money here for quality games.
Another example of this was the utter shock and seeming vaccume when the Wii suddenly outsold everything almost 2:1, there was no real new investment of capital im making games of high quality apart from speilbergs "Bloom Box" ana exeptional family phisics puzzler. More games of this type could, should have come to the Wii in droves. The problem is as follows;
Disney would't let a big film be poor but ti seems content to let the game stink, their mindset seems to be "Gaming is a joke".No one takes us seriosuly. Not as a descening audience,not as a mature adudiece capable of appriciating real originality, humour or narratives. This is left to the tradtitonal gaming scene to provinde and it's a squandered oppotunity, there is plenty other media and art forms have to offer the lucrative games industy. We are an audiecne of responceable adults and the content just does not refect the complexity and vaules of movies in most cases, mass effect, Uncharted, Half life 2 should be the rule not the exeption. i guess we can but dream...
Attitudes to gaming have changed drastically, the stigma is gone and gaming has gone mainstream. indeed the shift began with the PS1 in a real way. Yet this is not refelcted by the way games are covered and commented upon, the paity with films could not be so far off.
Take for example news coverage of games like GTA, moral panic. Why? The media sticks with the 1980s assumption that games are for kids. Therefor poeple making mature movies are artists and people making mature games are peddling smut and dirt to children. The US makes billions from pornography every year and yet the 'sex scene' in mass effect (which as no real nudity explicit content) indeed the game was rated 12 by the BBFC.) cuases a live televison debate on fuax 'news'. Again the assumption the audience can't handel the content. It's patranising.
There is also widespread ignorance of non console gamaing, small time shocking art house movies get press attention, yet if faux news got wind of what was going on in "The Witcher" they would **** a moral brick. But they won't, they don't grasp that games have moved beyond mario and the NES and now CAN rival movies when handled correctly.
I honestly think the people at the helm of there big media giants are missing the boat either eintirely or in terms of quality. We will see the likes of Dreamworks scrambling for a peice of the gaming pie in a few years but now is the perfect time, especially on almost untapped systems like the Wii.