The trailer begins with a shot of Spider-Man doing his usual Spider-Man things, swinging from buildings and what-not. Nothing particularly interesting really happens, but we do get our first look at the brand new suit. It's much different from the first suit, with the eyes, and colors in general, standing out much more than they did in the first film.
We see Peter Parker sans suit, still played by Andrew Garfield, sitting atop a ledge overlooking New York. He seems to be reflecting upon or in deep thought about something. However, he doesn't seem depressed or saddened in any way, so it must not be anything major.
Throughout this, he monologues about being Spider-Man: "Every day, I wake up knowing that the more people I try to save, the more enemies I will make." We see a shot of Spider-Man saving a cop from being crushed by a police car, a familiar scene for anyone who caught the leaked Comic-Con trailer.
The trailer cuts to black before cutting back to Peter, overlooking a grave at a cemetery, again in a state of remembrance or deep thought. This time, he seems much more saddened than when he was on the skyscraper. He is most likely visiting Uncle Ben's, Captain Stacy's, or even a fresh grave (more on that later).
Cut to our first look at the Rhino (or, in this case, R.H.I.N.O.) suit, helmed by Paul Giamatti's character Aleksei Sytsevich. You can clearly see Giamatti's head in the suit as the metallic horn lowers, covering his face. Rather than being fused into his skin like in the comics, the suit can be removed whenever necessary. It should also be noted that there is a red star on one arm of the suit, which looks similar to that of the Russian red star. This most likely means that the suit is not created by OsCorp, but rather by Aleksei or a Russian organization.
Cut again to a mysterious face masked in a blue-green light. Due to the close zoom, it's tough to make out an exact identity, but it appears to be the Green Goblin. The ears seem a little elongated, with an earpiece of some kind in one ear, and the eyes are a strange shade of blue.
The same blue-green light flashes and shows a figure behind. Once again, it appears to be the Green Goblin. Instead of a full costume like Willem Dafoe's from the original Spider-Man, this suit seems more metallic and mechanical. In fact, it seems very similar to the exoskeleton of the suit from the movie Elysium. The figure's hair also has an orange tint to it.
Peter continues his monlogue as we see a shot of Spidey headed to the OsCorp Tower, along with some destruction caused by Electro: "And it's just a matter of time before I face those with more power than I can overcome."
After the studio credits pass, the trailer breaks the dark tone with some comic relief and the first appearance of Emma Stone's Gwen Stacy. Peter and Gwen meet at some event in the city, and like always, Peter is late.
"Sorry I'm late," he apologizes. "I had a traffic thing." We see shots of Spidey jumping across police cars, resulting in a huge pile-up of vehicles. Two criminals, who I presume work for Rhino, fire guns towards the police. "Did your traffic jam have anything to do with, I don't know, being shot at by machine guns?" Gwen replies smartly.
We see a slow-motion shot of Spidey dodging machine gun bullets from Aleksei, not in the Rhino suit, Matrix-style. Note the "Follow the Daily Bugle on Tumblr" sign in the background. It's nothing huge, but it could mean an eventual appearance of the news company later on in this film or one of its sequels.
"Yeah, yeah, that was implied, I was implying that," Peter says, and Gwen laughs. The trailer moves on to a shot of Spidey swinging, and then our first look at regular Dane DeHaan, who is playing Harry Osborn. Peter appears to be visiting the Osborn mansion for unknown reasons.
The scene moves on to a new location, which seems like a room at the OsCorp Tower, where Peter and Harry discuss the fact that OsCorp seems to be tracking Peter. When Peter asks "Why?", Harry responds with "Well, isn't that the question of the day?"
This scene is important not only because OsCorp seems to be watching Peter very closely (they may know he is Spider-Man), but it also hints at other characters in this universe. On a touch screen covered in file names, files such as "Venom Storage" and references to Dr. Morbius. These are most likely just Easter Eggs, but with talks of a Venom spin-off circling, this could mean a future appearance of Spidey's nemesis.
The trailer changes to a shot of Spidey avoiding a giant semi truck tearing through the city. We know it is driven by Aleksei, as production pictures showed Paul Giamatti in the driver's seat.
We see Peter in his room, confronting Aunt May about hiding things about his past and his parent's background. In the background, Peter has a map of the city on the wall, with certain locations connected with lines and such. Curiously, pictures of Gwen are hung in various locations. Either Peter is taking his relationship with Gwen too seriously, or something has happened to her that has him concerned for her safety.
Aunt May responds with "I once told you that secrets have a cost." We see Peter pulling a lever or switch, and a secret laboratory or room grows out of the ground. "The truth does too," Aunt May continues. In the laboratory are files and videos, all left by Peter's father Richard. He explains that he has discovered what OsCorp wanted to do with his research.
Cut to the most talked about scene in the entire trailer. We see a dark figure walking along a corridor. Wearing a fedora and long coat, he seem eerily similar to the figure that appeared in the post-credits sequence of The Amazing Spider-Man, known only as "Man in the Shadows." The corridor he walks along is home to two huge pieces of equipment: a pair of mechanical wings, and four robotic tentacles.
These have to belong to none other than Vulture and Doctor Octopus, two of Spidey's most well-known villains. Not only are these villains well-respected in the universe, but they are also founding members of the evil organization known as the Sinister Six. Assuming they make an appearance sometime in the franchise, that leaves four spots if Sony plans to introduce the Sinister Six on film. Electro, Rhino, and Green Goblin also appear in this movie, making five total. But who could the last member be? I predict either the Lizard from The Amazing Spider-Man, or the aforementioned Venom, who could be introduced in a third or fourth film, if not his own movie.
Richard continues his message: "I have a responsibility to protect the world from what I know they are capable of." We see a huge room with several different rooms, leading to who knows what. People have been freaking out when the shot shows there are six rooms (one for each of the Sinister Six), but there are actually seven.
We see none other than a battered and bruised Harry Osborn stumbling upon the chamber. His neck seems a little swollen, his hair is messy, and he has a noticeable bruise or scratch on his cheek. "What is all this?" he questions.
It turns out he wasn't just talking to himself. In the next shot, a sickly voice responds with "The future." The trailer shows a room with a tank of electric eels, most likely forshadowing the origin of Electro. This is further evidenced by a quick shot of the top of Electro, who seems to be strapped to some kind of containment unit.
We see a stressed Harry talking to someone as we see several brief shots: "We literally can change the world." We see a skeleton of an unidentified someone (probably Electro), which fades into a shot of the two Russian thugs looking at a serum of some kind (Goblin serum?), which also fades to a very Dr. Manhattan-esque shot of Electro, not fully formed into his entire form. Notice the corpses at his feet.
Then comes another important shot. We see the mechanical suit-wearing figure from earlier, now standing on a glider at OsCorp (note how scientists in the background seem to be fleeing). The glider is very much in the vein of the one from Spider-Man 3, although it's less like a snowboard. In front of him is a woman, who is most likely Felicity Jones' character. She has stated she has a "special" relationship with Norman Osborn, and even said that she is "the Goblin's girlfiend." We still don't know who she's playing, but the common guess is Felicia Hardy, aka Black Cat. I personally don't know, we don't have enough information to properly guess.
Harry returns on the screen, looking rather menacing and devious. "What about Peter?" he asks an offscreen entity. The entity is actually the sickly-voiced Norman Osborn (Remember, "The future."?), his first physical appearance in the trailer. We see just how sick and immobilized Norman is, which was hinted at in The Amazing Spider-Man. He responds with "Not everyone has a happy ending."
Cut to a huge mechanical leg smashing into the concrete as citizens flee in terror. It clearly belongs to Rhino. This leads into an awesome, albeit short, scene of Spidey and Rhino duking it out. Holding a sewer grate head, Spidey leaps towards Rhino and swipes at him with the grate, almost like a razor blade.
After the usual "This summer" card flashes, we see another important scene. Two men, who appear to be aboard a plane, are having a rather intense fight. The man on the left is unfamiliar, but the one on the right seems awfully similar to Richard Parker in terms of appearance. His hair is now more grey than it was in the laboratory, but we can assume this takes place after he filmed those videos. I still stand by my prediction that the man fighting Richard is a character from the comics known as The Finisher. Since Peter's parents died in a plane crash in that storyline, I expect that to be hinted at in this movie.
Two quick shots of carnage flash by: one of Aleksei's semi, and one of some burning police cars. We see Gwen telling Peter "This is bigger than you," hinting at a major decision that Peter may have to make. Cut to a scene of Electro, casually flicking a bolt of electricity with his fingers. The scene changes directly to the streets of New York being demolished, most likely by Electro in a big climax fight.
Peter stands up in his room, wearing his costume without the mask. We can guess he's about to go out into the city to do something. We hear him talking to Gwen again: "I made a choice. This is my path." All the while, we see Electro flying backwards, as if he has taken a huge hit from someone or something. You can see Spidey on a screen in the background: maybe there are cameras watching the battle?
We see Peter and Gwen embracing as he finishes the speech started just moments earlier. Take note of Gwen's clothing: this becomes VERY important in a later scene.
Cut to a scene of Spidey and Green Goblin battling it out in what appears to be an atrium or something along those lines (it makes a reappearance later on). We get a pretty good look at Green Goblin this time around, allowing for a good look at his face, hair, and suit before he gets a punishing kick in the face.
The scene changes to the plane from before, which now appears to actually be crashing. This is definitely the same plane from before: the seats are the same color and design, and the exterior in general matches that from before. Also note the hair blowing in the decompressing cabin: Mary Parker? That scene changes to another scene of the outside of the plane, fiery and headed straight for the ground. This appears to be the end of the Parkers.
Electro cuts in with some dialogue: "Somewhere, everyone in the city will know how it feels to live in a world without power, without mercy, without Spider-Man." All the while, we get a ton of really important scenes. We see Electro screaming with rage before cutting to him causing destruction in Times Square.
The scene changes to armed men running along a corridor. It doesn't appear to be the Sinister Six corridor: the floor design is different this time. This corridor also has prison bars along the walls. This is most likely Ravencroft Institute, the Spider-Man equivalent of an Arkham Asylum. Marc Webb has hinted at its presence on Twitter frequently during production, so it will most definitely appear more than just this shot. Could we get a Doc Ock, Vulture, or even Curt Connors cameo?
We then see Harry actually undergoing his transformation. He's clearly not enjoying it, as he appears to be screaming in pain. I actually predicted this was Harry back when I caught the Comic-Con trailer too!
Several small shots of Peter (it actually seems a lot like the cemetery scene), New York, and Electro lead to a shot of a huge tank of water bursting. This could be the tank that holds the electric eels that lead to the creation of Electro. He's nowhere in the frame though, so who knows.
Peter and Gwen kiss in a shot, then we see bruised Harry again. He looks the same as he did when he found the giant chamber. Shots of Spider-Man fighting Electro (presumably) follow, resulting in a huge electrical explosion.
We see the two Russian thugs appear again for half a second, running along the top of a moving vehicle (most likely a car or truck). They have guns, and seem to have a target in their sights.
Cut to the two biggest shots of the trailer that I guarantee everyone missed. First is Gwen in what looks like a clock tower (see the big gear in front of her?), who clearly looks distressed. Remember when I said to take note of her outfit? This is where that comes in: it's the same coat. Now, for fans of the comics, this is an unmistakable outfit: this is the outfit Gwen wears on the night she dies. Remember when Peter was visiting a grave? Could it actually be... Gwen's?
We see Spidey dropping onto a spinning gear, where he lands and almost instantly shoots a web downwards. Notice the roof behind him: it's where he and the Goblin were fighting before. Now, put the pieces together: Spidey and Goblin are fighting, Gwen, in her "death outfit," is in trouble, Spidey shoots his web to get something below him... it appears to be the demise of Gwen, which slightly ties into the next shot.
A woman stands in a building and watches as a car smashes into a taxi. Believe it or not, this is Mary Jane Watson, played by my future wife, Shailene Woodley. This is most definitely Mary Jane: Woodley was seen in THAT outfit, with THAT hairstyle, in THAT location, filming THAT scene. What's peculiar about this is the fact that Woodley was cut from the movie as early as July, about a week before Comic-Con. I can understand the editors leaving her in the Comic-Con trailer (which she was) due to lack of time to remove it, but this is December. Maybe Woodley may appear after all? Hey, I'm not complaining: the more Shailene Woodley in Hollywood, the better.
This leads to the coolest shot of the whole trailer. Nothing is hinted at or teased, but Spidey leaps and bounds across huge metallic columns or pillars as Electro teleports back and forth, arching electricity, almost straight out of inFAMOUS. It's hard to make out where they are fighting: I thought I could make out a bridge, so they may be out in the city, but it's dark and hard to tell.
The trailer ends there, with the title and release date flashing onscreen.