This game is one of my guilty pleasures.
First and formost, you want to improve your magazine circulation. The game is built around you making the best magazine you can. As you do this, your circulation will improve. To make a good magazine, you need to really build social relationships. get good interviews. Get actresses and sports stars to pose. The more you broaden your social circle, the better staff you can hire, and the more famous celebrities you will get to come to your parties.
The graphics are so so, but good enough. The story is humorous and raunchy. The options for customizing your house are great, and turning the playboy mansion into the house you want it to be is one of the best aspects of the game.
Gameplay can get tedious after a while, but in all, I found this game to be quite fun. i hope they make a new version for the 360 :).