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NCsoft inks two-game Double Fusion deal

By Brendan Sinclair, GameSpotPosted Oct 25, 2007 2:26 pm PT

Korean publisher's free-to-play massively multiplayer games will feature shills courtesy of San Francisco in-game ad firm.

As the industry embraces in-game advertising, companies specializing in the sale and placement of those commercial spots are fighting for every spare inch of ground they can get. Today, San Francisco-based Double Fusion added a pair of new titles to its portfolio, announcing a deal with Korean publisher NCsoft to provide in-game ads for a pair of free-to-play massively multiplayer online games.

The NCsoft games in question are the recently released fantasy action role-playing game Dungeon Runners and the upcoming giant-robot fighting game Exteel. While the ad revenue will contribute to NCsoft's bottom line, both games will be supported primarily by the sale of in-game items and optional player membership programs.

Dungeon Runners came out in May and is available for download now, while Exteel is currently in open beta testing.

13 Comments

  • MasterChief725

    Posted Oct 26, 2007 5:18 pm PT

    Those Koreans really love their MMOs, huh?

  • Kh1ndjal

    Posted Oct 26, 2007 3:36 am PT

    if they do it right, it will only be good

  • chikahiro94

    Posted Oct 25, 2007 6:18 pm PT

    @XeroComplex
    It would be fine for Dungeon Runners, actually - they're more of a MMO Spoof anyhow. Hell, it might well be perfect. Exteel (from what I've read) is a futuristic shooter with city environments, so it should be fine too. Hell, works okay in MxO too. All depends on the RPG and how its handled.

    And keep in mind Guild Wars' revenue model hinges on you continually buying the new GW games to pay for the online - that's 4 games (3 standalone, 1 expansion)... I've probably spent $190 on Guild Wars myself!

  • blowtrees

    Posted Oct 25, 2007 5:48 pm PT

    Ads?

    Only on tv and radio...and in magazines...and movies. And at ball games, on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in dreams! No sirree!

  • XeroComplex

    Posted Oct 25, 2007 5:01 pm PT

    And I, overcome with disgust, would rather play a game like Guild Wars that has no monthly fee and costs just as much as a regular game. In my opinion, in-game advertising would destroy an RPG. There's no way you're going to feel part of a fantasy world if you see advertisements for Coke at every item shop and advertisements for the US army at every weaponsmith...

    In-game advertising is a step too far. It's one thing if they exist in free to play games, but if they exist in other places too, it's a slap in the face to players.

  • chikahiro94

    Posted Oct 25, 2007 4:35 pm PT

    "It will be a while before we see a free game that's got graphics on par with a pay to play game."

    True, but the free games need to keep their hardware requirements lower so more computers (possible customers) can run it.

  • Neloy

    Posted Oct 25, 2007 4:04 pm PT

    Much better than paying monthly fees!!!

  • xxgundamboyxx

    Posted Oct 25, 2007 3:59 pm PT

    awww it's not open beta testing yet, false report?

  • satan112

    Posted Oct 25, 2007 3:44 pm PT

    Imagine the day when something like WoW will have Burger Kings in it rather than an inn! XD
    Actually.. I could totally imagine a GTA/Saints Row style MMOG with that exact type of advertising in it!
    Would be pretty cool in my opinion.

  • JLuke360

    Posted Oct 25, 2007 3:33 pm PT

    This is so exciting.

  • Targzissian

    Posted Oct 25, 2007 3:15 pm PT

    It will be a while before we see a free game that's got graphics on par with a pay to play game.

  • DonutTrooper

    Posted Oct 25, 2007 3:07 pm PT

    Games are expensive. If ads mean free, I'll take it

  • lukey9493

    Posted Oct 25, 2007 2:39 pm PT

    i would rather put up with a bit of ingame advertising then pay monthly fees for mmos

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