Very fun and addicting. Story play is kind of short, though.
If you just do the bare minimum, and you don't buy anything not needed to get your 5 stars, then the story will last you anywhere from 4-6 hours, depending on how good of a cook you are. But they seem like a lot more than that, because every order is usually different. And within minutes of playing, you'll figure out the best ways to use your assistants and to time things right. Once you beat the story, which has an over-the-top easy ending, you can go back to any of you restaurants and cook services in order to unlock more recipes and upgrades.
As someone who bought it on a Saturday and beat it on a Sunday, Ii'd recommend this game to any gamer. It could DEFINITELY beat Cooking Mama in a competition. My only complaint is that the story isn't longer. That's why it gets a 8.5 instead on a 10.