I played the Ni No Kuni demo and thought it was okay. The world map looked great, I liked the setting and the voice actors but thought the combat left a lot to be desired. So I didn't expect it to receive the attention that it has. Amazon's price went from £31.99, pre-release, to £59.99 just a few minutes ago. That's pretty damn ridiculous for any game.
Since Gamespot have done their usual "stellar" job of reviewing the game without actually telling the reader much, can someone tell me what's so appealing about the game? The way Gamespot put it, it sounds like it's all thanks to the story. I love Level 5 (thanks to the Dark Cloud games) and want them to do well but nothing about the demo really grabbed me.