Well it was the tail end of an expansion when everyone knows what they are doing is ultimately pointless because a new expansion is right around the corner. Doesn't surprise me that people cancel there subs. Still 9.1 million active players dwarfs everything else out there by 4-5 times. Even if they lose 1 million subs every year the game would probably still be profitable until the start of the next decade ;p Blizzard's gonna milk that cow until they bleed off damn near every last one of those subs. As much hate as WoW gets the game was once quite spectacular during the BC days. At least that's the last time I didn't feel like logging in was a chore. It's to bad blizzard pushed me away with all there dumb choices. Some of the most fun I've had gaming was just running raids in BC with a couple RL friends and are guild.
@Devil_wings00 I don't know about that DW. On the one hand, there's nothing really stopping them from continuing to print money with WoW. On the other however, Blizzard's probably been shaken a bit by the reaction to their latest release, Diablo 3. While it too is profitable, it's not the "OMG, Blizzard still has the magic!!!!" they thought it would be. They may know now, that they've got to get back in front of gaming and commit to a new IP to keep interest in Blizz as a company. It largely depends on how much talent remains at Blizzard itself, and if the company heads are able to bring in new talent. Right now, former Blizz employees, are running Red 5 studios, the makers of Firefall, and ArenaNet, the makers of GW 2. If Blizard has lost the majority of it's talent that made WoW a success, they may have no choice but to move on to a new IP.