While from a legal perspective, this is technically since they are advertising features that come within the box purchased new and one of those would not be online multiplayer now. It is incredibly greedy and stupid. The used car makes all the sense in the world, a lot of people are unwillingly to buy a game they are going to have to stick with especially if it's half reared. (you know the word), just like with a used car no one wants to buy a car that will be incredibly difficult to sell to other people if you don't happen to like it after a week of playing it. And how will this affect renting games? They better pray Blockbuster still carry's their stuff if they are gonna pull this off without giving em' extra codes and what not. All in all this idea is silly and all it really will do is lower their overall sales and boost piracy. Which is fine by me, I want these companies to go bankrupt, people are worried that if they go bankrupt other people won't replace em'. But that's a joke lol, if there's a demand, there will be a supply that's known in the laws of economics. Even if EA, Nintendo, Ubisoft, Microsoft, and Sony all went bankrupt quality games would still be released with or without them. They are just an illusion to fill our void for video game needs.
Ubisoft 'probably' adopting EA online model, five MMOGs in development
Publisher looking to monetize used game sales, will likely charge $10 for online features unless players purchase their titles new.
Last week, Electronic Arts took the wraps off its Online Pass program, which will require gamers wanting to play online multiplayer titles to purchase their games new or pay $10 to unlock those features on games borrowed, rented, or purchased used. Today, the first of the publisher's competitors indicated it would be following suit.
In a post-earnings conference call today, Ubisoft CFO Alain Martinez answered an analyst's question about monetizing used games, saying, "We are looking very carefully at what EA is doing regarding what we call 'the $10 solution,' and we will probably follow that line sometime in the future."
Ubisoft CEO Yves Guillemot then added that the system for such a solution was already in place. The publisher has been including downloadable content codes with new games since last year but has to date only used them to grant access to retailer-specific bonus features. Martinez also noted that "most" of the publisher's games next year would have downloadable content available from launch.
Elsewhere in the call, the executives went deeper into their online plans. They said that Ubisoft has five "massively multiplayer online light" or free-to-play games in development, including MMO takes on Trackmania and Might and Magic. Additionally, the publisher will be focusing more on high-quality games for Xbox Live Arcade and PlayStation Network and is planning downloadable offerings for use with the upcoming Project Natal and PlayStation Move peripherals.
Going beyond the console space, Martinez and Guillemot also said the company is more closely examining Facebook. The publisher is considering the social service not just as a potential platform for new games, but also as a way to promote its brands. Ubisoft has used the service in lieu of traditional press releases for such recent announcements as the recent delay of R.U.S.E.
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