I will not buy an XBOX 720 if it has an always online requirement. There are 2 reasons for this: 1) This requirement is SOLELY designed to benefit Microsoft and (possibly) software developers. It provides no benefit whatsoever to the customer, and often times punishes us. If you want to fight piracy, don't do it by punishing those who pay for games. Microsoft is actually dumb enough to think they can get away with biting the hands that feed them. We need to vote with our dollars and show them this is intolerable. 2) Clearly the always-on feature is the work of control freaks who like to use and take advantage of others. I don't like control freaks. I don't like being controlled. I don't like having all my online surfing and game usage data being mined, without my consent or knowledge, for the benefit of others, without any compensation to me for providing them that data. It is one-sided and unfair. When I think about control freaks who like to take advantage of people in such a manner, it makes me angry. So no XBOX 720 for me, and none of my cash will go to Microsoft, if there's an online-only requirement.
Ubisoft’s worldwide director for online games formally announces the company has dropped old digital rights management system; new policy has been in effect since June 2011.
Ubisoft's digital rights management policy has been a source of many headlines over the last few years. Most of them have been negative; from PC gamers affected by crippling demand upon the launch of Assassin's Creed II, to a server transition resulting in legitimate buyers of Splinter Cell Conviction and Tom Clancy's H.A.W.X. 2 being unable to play their games.
Gamers are now hopefully going to have a smoother ride of things, as Ubisoft has announced that it is ditching its old DRM system. Ubisoft’s worldwide director for online games, Stephanie Perlotti, explained to website Rock Paper Shotgun that the old system has been ditched.
“We have listened to feedback, and since June last year our policy for all of PC games is that we only require a one-time online activation when you first install the game, and from then you are free to play the game offline," she explained. "And you will be able to activate the game on as many machines as you want.”
Ubisoft CEO Yves Guillemot recently stated that the company was seeing between a 93 and 95 per cent piracy rate on its PC games.
Im against the strict DRM inposed on PC gamers these days but im even more appalled by the so called PC gaming crowd who are screwing over there own preferred way of gaming.
If i was ubi and i got 95% piracy id tell all PC gamers to suck it up and get a console where the piracy rate is lower *at the moment* and ditch PC altogether, AS a massive PC gamer im against DRM and hope like hell studios like UBI continue releasing games for PC before the leeches in the PC crowd drain all the good will for PC gamers away and we end up with nothing due to gamers being impatient enough to save and buy someone elses work rather than steal.
If they continue this trend that they have been following (even if it is a little late), I won't be afraid for Beyond Good and Evil 2 to come out so I can support it without the DRM
Why such negativity? This is a good thing! Ubisoft had a horrible DRM system, ya we hate EA but Ubi isn't much better in a lot of ways and this shows that they could actually be getting better. Yes, they might replace it with DRM thats just as bad or even worse, but this is one of the first legitimate source of hope we've had coming from a publisher in a very long time.
Ubisoft have the reflexes of a potato if it's taken them this long to realise that this was backfiring on them badly.
And that's on top of the potato they already were for not being able to see this coming in the first place.
@Apastron - lol, I never realized how funny it was to call someone/something a potato. Especially when done in both the present and past tense. Good stuff!
Drop old DRM system? And replace with....?
They have to, unless other companies are planning to drop it out as well.
Something tells they have a plan and they don't want us to know how they will get around it.
I'm actually surprised at this news, though it's obvious they're planning a new DRM.
I'm sure that they'll still have some form of copy protection, but I'm still glad this obscene DRM is going away. Hopefully they'll see some goodwill from the community in terms of increased sales.
That's a bit better Ubisoft. Don't get me wrong, I still don't like you very much, but at least I don't hate you, like certain other developers/publishers I could mention.
What the hell is a digital rights management system anyway? I have heard of it before, but never was interested enough, until now.
@tightwad34A DRM system is basically a way of having a device authenticate itself before it can use some software or media. Thanks to the prevalence of the Internet, you can make the device "phone home" and register before the game can be played. If your copy of the game isn't authentic, well, no game for you!
But it doesn't take a genius to see the flaws with this sytem. If the Ubisoft servers are down, no game for you. If you lose your Internet connection mid-game, no more game for you. (Yes, the newer DRM systems require a continuous connection to the Internet.) And in the worst cases, companies may just go out of business or decide to stop supporting something, in which case your game could stop working forever.
cayne_phoenix is right, it was evil. No gamer will be sad to see this go away.
Thanks for that. I feel a little bit better. But good times ain't gonna last forever.
I dun mind... i rarely get pirated games "Oops LOL"
but i buy games that deserved to get bought after looking into it first
But... What if they are ditching this DRM system to make way for a new one!
@Briantb_2008 yup finally Ubisoft has made a good move and have restored some faith in gamers minds. It will never be the case with a**holes publishers EA and Activision
I for one thought they should have tried to improve the DRM by making it more difficult to pirate as it was clear it wasn't working. Diablo III still hasn't been properly cracked and that sold 6 million+. I'd like for PC piracy to die so PC gamers will be forced to buy their games boosting PC game sales and leading to higher quality releases. If it takes always-on-DRM to accomplish that then so be it--I'm not effected by it in the slightest.
I do agree with you in some cases but should you really pay to play a $60 game that isnt that great or even worth that much to begin with. Plus I know of some really rare games now a days that where great games you can no longer buy or there a couple hundred dollars off ebay.
On a side note I've priated a few games just because I bought the game and the danm DRM was such a pain in the ass I had to to pirate it or crack it just to play. Havent had any issue sense I went to Steam any ways its not like I can even find PC games sold any where in great numbers. Unless its a major release from Billizard. No one carries them not even my local Gamestops. I have to go to Bestbuy and over pay on it.
Also what about those games who do not have internet I know there rare and mostly unheard of (cant post if no connection) how can they play games if you must be connected to the internet to play?
Good move UbI the DRM was like a curse on something desirable as truly UBI makes some amazing games though i am sure a lot of us would like them to bring the old splinter cell style back into the splinter cell series.
Very good move. One-time registration is fine; anything beyond that is unfair to the customer. It's nice to see that our voices have been heard, at least by one company.
@fanaticsm The pirates won a long time ago. This is a victory for the average consumer who got penalized by the DRM meant to "stop" pirates.
So you're coming to your senses little by little Ubi? Now kill your Uplay and we're good. Take notes EA. Oh is EA. Never mind you won't. Trololol
@blue_francis14 With Windows 8 coming out. I don't see that going away. Believe me. I wish it would. So few games use it anyways WTF is the point MS? I have an 360 for that crap. I don't need an inferior version on my PC.
So now there's a one time activation an I'm the master of my game? FINALLY!!
I was avoiding Ubi games for a while because of their crap DRM and now they will have their chance to win me back as a customer. Let's see how they do.
Ubisoft has bad DRM, PC Gamers cry. Ubisoft gets rid of of bad DRM because PC Gamers were crying... then PC Gamers cry harder. Really? They got rid of the DRM, made it a ONE-TIME online installation and you're STILL crying? Come on, Ubisoft's new DRM is BEYOND reasonable. They did their part, now do YOURS.
@GothikaGeist I'm pretty happy with this, and have to agree with you. Ashamed of the PC gamers on here still crying about online activation (Being a PC gamer myself, obviously).
You can do that by sharing your phone's connection if you have to, for god's sake (And a little-known and well-loved service called Steam uses online-activation).
Now, if they would kindly apply this to their previously released games, so I can stop avoiding them and grab those I've been curious to check out.
@Daemoroth @GothikaGeist Unfortunately, the loudest voices in the PC gaming community often come from the whiny b*tch-@ss brigade.
@GothikaGeist I didnt know buying games was a "job", i thought it was a choice :)
@gline By "do YOUR part" I meant "quit whining". Though the sarcasm was a nice touch. :)
@gline Pointing out faults is a good thing , yes. But Complaining about something as simple as a one-time online activation that doesn't need improving is just whining.
@GothikaGeist Its funny you should say we should "quit whining", because that is our "job" in a way, to point out faults so that things get improved :) no one else will.
Good. There's just something they're going to learn now; once you scare away your loyal customers, it's pretty hard to bring 'em back. But it's still good news, now I can buy Ubi games games.
So you were seeing a major drop in sale and a rise in the piracy rate of your games while you had your ridiculous DRM. Oh well; at least you did the common sense thing and dropped it (because it obviously wasn't working at anything other than pissing off your legitimate consumers).
But yeah, we're supposed to now be happy and throw a massive celebration in your honour because you've 'listened' to our feedback. Yeah, I guess you can call looking at your declining game sales as 'feedback'.
"Will this influence your future purchases?"
Absolutely. This means I can finally lift my 3 or 4 year (lost track of time... When was Assassins Creed II released again?) ban on buying Ubisoft games. I won't be running back to your games too quickly thanks your years of treating us legitimate customers like dirt and your downright disrespectfulness. But provided this announcement is true, then I can safely say that I'll be lifting my boycott. So I'll test the waters and we'll see what happens from there. But go down that road again and watch how quickly I reinstate the boycott. I've done it for this long already, I'd happily do it again just to drive the point home.
@bignick217 Pretty much this. I was about to buy Heroes of Might and Magic 6 last year, but upon seeing Ubisoft mentioned as the publisher, I immediately dropped all plans of buying it. Now though... I might actually go ahead and buy it, it's probably cheaper too.
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@Gelugon_baat I don't see that happening cute stuff. Ubi only gave GOG the first AC so far. I am right there with you tho. I wish DRM would go away in general. That Uplay can kiss my ass.
I do not feel like it is a good idea to thank Ubisoft until they remove the online installation. I wish all developers allow PC gamers to install their PC video games without having to do it online.
So it looks like ubisoft have finished their experiment on how much shit you can give a customer and still make them come back for more. I dont see why everyone is praising them for removing the old drm.... how many years did they have it?? how many compliants has there been about it? People should be pissed at how long it took them and that is even more ammo to never buy a game off them. They ignore all the complaints for years, then turn around and say "you were right, our drm is shit, now we will change it", disgraceful.
@gline What? So it's disgraceful when they change a bad policy to a better policy? That makes no sense.
@maxwell97 Thats not what im saying. Im saying its disgraceful it took them this long. And they didnt admit to having a "bad policy" until now, in the process loosiing customers. Are you aware of some of the issues? People were unable to play legitimatly purchased games, so imagine buying a product and it doesnt work straight out of the box, that is disgraceful
@maxwell97 But each person has in their mind what the game is worth, a lot of games arent worth the price they are charging, that is why a lot of people pirate stuff, its been a problem for decades, if they havent found a full solution for it yet then they should plan their business around living with it.
Piracy is a problem for lots of industries, you dont see bluray makers requiring you to have the bluray player online at all times to watch a film, so why should we have to put up with it in games?
@gline I see comments all the time saying "piracy isn't really a problem!" I don't know about Ubi games, but I know Crysis 2 was downloaded 3.9 million times from BitTorret last year. If even 10% of those folks would have bought the game otherwise, that's about $20 million in revenue lost. If you think that a few people losing $50 on a game that doesn't work is disgraceful, then at least you should agree that millions of people playing the game without paying those who invested in and worked on the game is MORE disgraceful.
@maxwell97 2 years is disgraceful i personally feel, disgraceful business practices. How do we know ubisoft are loosing money to pirates? I feel most of those pirates wouldnt buy the game anyway, so I dont see ubisoft loosing any money, if they did they would close down, im sure their profits are fine.
@gline It's only been about two years. It's certainly not good that it caused problems for customers, but I'd save the strong words like "disgraceful" for the root cause of the problem, which is piracy. Ubisoft lost money to piracy, then lost more money trying to stop piracy, and now they'll still be losing money to piracy. All because a bunch of a-holes feel no need to pay for the stuff they use - THAT'S disgraceful.
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