I'm agreeing with many of the other posters who think this logo looks terrible and the old one was a lot better. Save your money for games developing and stop wasting it on unnecessary logo redesigns.
THQ unveils new logo
Publisher's redesigned nameplate meant to epitomize "change, innovation, and creative growth"; games to start carrying branding next month.
Once dependent on licensed games for Nickelodeon, World Wrestling Entertainment, and Pixar properties for more than half of its annual revenues, THQ has been trying to reinvent itself in recent years. The publisher has placed a greater focus its own intellectual properties--Darksiders, Saints Row, Red Faction, MX vs. ATV--and begun working with high-profile talent like Pan's Labyrinth director Guillermo del Toro, Assassin's Creed creative director Patrice Desilets, and former Team Ninja frontman Tomonobu Itagaki.
Now the new-look THQ is getting a new logo to match. The publisher today unveiled its new branding, with THQ CEO Brian Farrell saying it "epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ." The redesigned logo includes an upper-case "T" and blocky, backward, lower-case "H," both in gray, followed by a curvy red stroke forming a "Q" like a backward question mark.
"By developing triple-A, innovative, original intellectual properties, attracting the top talent in the industry, and placing that talent first, THQ continues to redefine itself," Farrell said. "This new logo seeks to capture that change and make it tangible."
THQ will gradually begin using the logo over the coming months, with new THQ games bearing the brand starting next month.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT







