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Study: Mature ratings make kids want games more

Report in American Academy of Pediatrics journal concludes that PEGI system's 18+ designation has a forbidden-fruit appeal for young girls as well as boys.

Whether it's staying up past bedtime or playing with their food, kids enjoy some activities partially because they're forbidden. According to a new study in the journal Pediatrics, games with restrictive ratings hold a similar appeal.

A group of researchers took 310 Dutch children between the ages of 7 and 17 and showed them descriptions for fictitious games. Included in some descriptions were Pan European Game Information (PEGI) ratings from 7+ to 18+ or violent-content warnings. The children then rated each game based on how much they wanted to play it.

As the researchers had predicted in their hypothesis, the games with restrictive ratings and violent-content warnings drew higher ratings from the study participants. That finding wasn't limited to a portion of the test subjects; the games that bore warnings of sinister content were more attractive in every group, including 7- to 8-year-olds and girls.

Although the researchers were testing a hypothesis that many would have taken for granted, their conclusion featured an assumption that has been contested (and found wanting) in courts many times in recent years. "Pediatricians should be aware of this forbidden-fruit effect," the researchers caution, "because video games with objectionable content can have harmful effects on children and adolescents."

Brendan Sinclair
By Brendan Sinclair, Senior Editor

Brendan Sinclair has been a games journalist since 1999. His tastes are eclectic, though he has a definite affinity for games with arcade roots. He's Canadian, but has also been at home in Atlanta, Austin, Chicago, and San Francisco.

106 comments
hoogerslof
hoogerslof

yes but shouldn't the childrens PARENTS be aware of what their kids are playing? last I checked, if you weren't old enough to buy M games you couldnt buy M games without your parents there. And if the kid does become screwed up cuz mommy bought him dead space, who's fault is it? the games or the parents?

Superdude475
Superdude475

Really? I haven't noticed. Now how's that cure for Cancer coming along?

raahsnavj
raahsnavj

"Fitctitious games" - not the 'M' rated games that are really out. That means all of these games could have been shovelware, but just by the premise the study group picked the 'M' ones for some reason... Now the question is why? Is it because of 'M' content? or is it because of past experience with 'M' rated games playing better? or is it something else entirely? Nice study, but the reason WHY the chose the game is still unknown and this study didn't help determine it. Nice try, but having the results be the same as the predicted hypothesis doesn't make the hypothesis right when you have that big of an unknown in the study.

fillup0
fillup0

Total bullcrap. Everybody knows that most of these "violent" games have higher production values, more challenge and overall better gameplay. Thats why the kids want them, because they want the best...

Nemesis4747
Nemesis4747

pppfffftt the needed to do a study to determine this? come on folks, everyone knows that most humans like doings things forbidden to them, its part of human nature

asimplerapper
asimplerapper

Curiosity is a very natural behaviour in humans. Children particularly, in this case forbidden video games.

Spider-Jim
Spider-Jim

I don't trust researchers. To stay in business you have to find the answer the guy who paid you wants. How do I know if the artwork on the covers of the mature games wasn't more exciting or if the comments on the back of the fictitious boxes weren't written to excite them more?

wahyudil
wahyudil

and thats why I hate children ....

player_leo
player_leo

That's intresting. Kids want what they can't have. I never saw that coming.

raze-boi
raze-boi

So now we should put Everyone Ratings on Mature games?

capitalthoughts
capitalthoughts

The sad part is that someone got paid for this "study". I can't wait for the new study that proclaims..."Breaking a bone is painful!"

gameking5000
gameking5000

".....can have harmful effects on children and adolescents" The study after all is quite right, quite a few of you seem to have a interest for rating M.

freek33
freek33

That can be said about anything really. Most kids want engage in more adult activities than might be healthy. Don't think we needed a study on this for anything other that a 'proof' factor.

hatieshorrer
hatieshorrer

Im not surprised the rating system started about the time I started high school and there was an appeal to the M-rated titles because you felt like you were playing the same thing adults were playing but now that Im an adult I dont care what the rating is on the games I buy and out of about 80 games I own only 4 are rated M.

msudude211
msudude211

As long as it's a good game, I don't care about the rating.

xblane
xblane

Maybe the concept of playing cutsy games just doesn't appeal as much as playing action games... in any case, the research shows that children tended to like games that had a high rating, but it doesn't show that they like it because it is forbidden... to do that you'd need to run the same game with the same description against two seperate test groups (both which would have to be indicative of the population). For 1 group you'd have the real rating, for another you'd have a lower fake rating.

boogernator
boogernator

I disagree, But usually games that r rated M are more satisfying and are more popular

PSGamerforlife
PSGamerforlife

Regardless of what this article says, when I was a kid, I didnt even get what the hell the ratings ment.

mmbrwn
mmbrwn

This test seems flawed. The kids should have been given descriptions of the games independently of the game ratings. If the kids were attracted to the descriptions of violent games, instead of just the ratings, than the "forbidden-fruit" argument would make more sense. After all, when kids go to a store to buy games, they don't make their decision to purchase the game based on the rating, they look at the box art and the game summery on the back of the box.

-E-N-E-M-Y-
-E-N-E-M-Y-

Regardless of what this article says, when I was a child I did not want a game more if it was rated M.

umbrae
umbrae

Duh, do you think people would willing choke themselves inhaling smoke? Almost every single smoker started before they were legal. This is old news and has nothing to do with video games or violence.

AngelCage-2
AngelCage-2

But... OF COURSE!!!!! how many money did spend the American Academy of Pediatrics in this study to discover this... they could just ask to a skilled mother and she will said the same thing but for FREE!!!! man, these intellectual people seems more like a bunch of idiots every time they manages to open their mouths... and they go to the college to get all this knowledge... sad. On more important news and discovers: A lot of people have finnaly get a CLEAR and real picture and video footage of Bigfoot, having some kind of... relaxing activity with Nessy while a group of alliens was taking dirty pictures of the couple... what noone saw was that behind the distracted alliens, El ChupaCabras was sucking allien goat's to death (that sounds weird)... i mean, sucking their blood, that is... because everyone knows that the alliens raise goats in their ships, cause is their favorite food. I could be banned for that sucking comment if the mods didn't know who El Chupacabras is :P

NoLifeGamin
NoLifeGamin

=.= im like 14 and i play M-rated games but only because M rated games are the games which doesnt suck as much as the other ratings like Killzone 2 ^.^ which i am gettin but me getting RE5 first before that lolz

CreatureRising
CreatureRising

Sadly there is a time when we must give up our Barbie Horse Adventure! (To do list) 1.Throw out Barbie Horse Adventure 2.Buy a copy of Gears of War 2 3.Go Play Airsoft

Chin3se_Pride
Chin3se_Pride

wow new discovery, good for you guys. better not used this as an excuse to band games

Awful_Cleric
Awful_Cleric

[This message was deleted at the request of a moderator or administrator]

Wolfcp11
Wolfcp11

Or maybe Counter Strike is just plain better than Barbie Horse Adverture?

CreatureRising
CreatureRising

doesnt make anysence. If a kid (like mine) can handle it and wont be like talking about it i would let her or him play it because THERE going to play it anyways.Parents and people need to be aware of we all are going to see something very violent in our lives so if a kid could handle it show it early if not hold back a bit

ChaosRevenant
ChaosRevenant

In other news the sky is blue. Also, fire is hot.

SkeletonDragon
SkeletonDragon

Kids are interested in things that are "mature" and "forbidden"...no ****! Seriously, how much money did they spend on this?

Bodboy466
Bodboy466

@ Sig12047 Because that's what research is about: not only making new findings, but challenging supposed "facts." The average person will flatly state "facts" without proof of any sort, instead relying on "common sense." So many "common sense" myths have been dispelled in this way, and some are are actually proven. Part of a true professional's job is to challenge the so-called facts.

arod1122
arod1122

Tell me something I don't know. People need to understand that video games aren't really as bad for children as they think they are. I played Mortal Kombat at age 5 because my I liked it and my dad trusted me. If you treat your kids like they can make certain decisions on their own instead of treating them like they're ALWAYS UP TO NO GOOD, then maybe they won't turn up to be so bad in the first place. Also blame the fact that E-rated games nowadays are mostly crap because game companies nowadays think that kids will buy any crappy game(mostly due to the casual gaming explosion) they make. Therefore they half-ass them for a quick buck. However most game companies also know that M-Rated games are supposed to be bought by relatively young adults who more often than children can distinguish a bad game from a good game therefore nowadays M-rated games are usually decent(more so than E-Rated games nowadays anyway)

Sig12047
Sig12047

Hah...why bother researching this. Have they forgotten what it was like to be a child?

k0r3aN_pR1d3
k0r3aN_pR1d3

Well, how about this. Get games that are graphically gory/sexually insane and rated M and rate them I for Infants (Ages 1-5). Problem solved.

ssvegeta555
ssvegeta555

umm... I thought this was common sense? It's natural curiosity for crying out loud! If you make something taboo or restrict something, even for good reason, you plant a Big Red Button and sometimes it's hard to resist not pressing it.

gamer_10001
gamer_10001

I for one am SHOCKED at this revolutionary discovery

Targzissian
Targzissian

The obvious solution is to give the mature ratings to the games with no objectionable content, and give violent games ratings that will make kids think they are boring kid stuff.

SPYDER0416
SPYDER0416

NWow, what a surprise (sarcasm).

KBABZ
KBABZ

Well that was dumb, any kid with half an eye could have told them that. The fact is that it's just WAY too easy for younger kids to get their hands on violent video games than it is for them to get their hands on other violent things, like the butcher knife, a copy of Rambo or that super special magazine dad keeps in a box under his bed. Tougher rules in gaming stores are needed, but we all know how reliable store clerks can be. But inversely, how kids are affected depends on the kid. If you're a vaguely normal person, like most of us, it wouldn't really do much. I played the zombie-fountain-bleeder Medievil 2 when I was about 10 or 12. On the other hand, kids who are of a more violent mind (which is like, half of all American teens anyway) would be very affected by the games because it allows them to simulate something which they would love to do almost as a fetish.

lamprey263
lamprey263

Kids always want to do what they're kept away from. They'll listen to music with the parental advisory label on it. They'll swear around their friends and not around their parents. They'll look at indecent images on the internet or in a magazine when nobody is looking. They'll drink their parents' wine coolers. They'll go watch R-rated movies on their own. They'll smoke their first cigarettes before they're 18; they'll probably smoke pot too. They'll sneak out at night. They'll try playing M-rated games. I guess it could be worse, I mean they could just be getting each other knocked up.

mikemaj82
mikemaj82

Wow, I wonder if they want to watch R-rated movies more too, or want to listen to music with the "Explicit Lyrics" sticker on the album...

n4m3l335
n4m3l335

Of course the forbidden-fruit theory applies here. The whole reason M-rated games get higher ratings is that they have the freedom to do what they want, whereas E or T games have to be more anodyne and safe. That is why Grand Theft Auto 4 is the highest grossing media entity in history, and Simpsons Hit and Run is considered one of the worst games ever.

Majik_Kracker
Majik_Kracker

@ Generic_Dude It's very true, when I was a kid growing up on SNES and 64, I didn't really care if i couldn't play mortal kombat or doom, I had amazing games like Zelda, mario, banjo kazooie, mario kart, starfox, goldeneye....they don't make games like they used to.

thk123
thk123

Talk about stating the obvious, this ideal was demonstrated, to my school at least,in year 4...

Generic_Dude
Generic_Dude

Or maybe they don't make as many great E-rated games as they used to, particularly for PS3 and 360. Sure, you've got great titles like Viva Pinata, Lego Star Wars and Ratchet and Clank out there, but let's face it: the best games on PS3 and 360 are the M-rated games: Halo 3, Gears of War, Killzone 2, Oblivion, Fallout 3, Metal Gear Solid 4.

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