@Victorious_Fize Yeah, it seems Sony is doing a very good job restructuring, ditching unnecessary assets and risks and are focusing on minimizing their debt and putting the money where it matters.
Sony to book $437 million from DeNA sale
By
Eddie Makuch, News Editor
PlayStation maker to sell entire stake in social-game website operator as part of effort to "strengthen corporate structure."
Sony announced today that it will sell its entire stake in social-game website operator DeNA.
By selling its 17.7 million shares in the company, Sony will book a gain of ¥40.9 billion ($437 million). The sale will be finalized on Thursday.
This sale was part of a Sony effort to transform its business portfolio and reorganize assets in a move to "strengthen its corporate structure."
Also part of this effort were two recent office building sales. Sony last week sold a Tokyo office for $1.2 billion and in January sold its New York City headquarters for $1.1 billion.
By
Eddie Makuch, News Editor
Eddie Makuch (Mack-ooh) is a News Editor at GameSpot. He works out of the company's Boston office in Somerville, Mass., and loves extra chunky peanut butter.
117 comments
IMO Samsung tvs are so overrated. Everybody claims they are the best tvs yet I know family members and both their 46 inch Samsung TV and Samsung blu-ray player broke. This is what happens when you blindly believe the hype.
1 Like Kaz making right corporate moves as CEO to appease shareholders. Invest in what you have a strong foot in, not something that is not so important / or worth competing in. Seriously though, until today, I have never heard of a 'social game web-site operator' by the name of DeNA. I really hope and want Sony to do a better job marketing their new mobiles, tablets, video games, and other hardware this year using assets they own. For example, have Sony products in films distributed by Colombia Pictures, TriStar Pictures, Screen Gems and other Sony-owned studios. Also have big-name Sony music artists such as Beyonce and Adele vouch Sony products and/or films like with Skyfall.
Oh no im starting to see knee pads in sony future i can just pictuer it already sony owner in a back alley on hes knees saying whatever it takes to beat microsoft lol!!!!
@Dangerous231Microsoft is old news... they moving on to bigger and better things. MS are the ones who will need knee pads for the next gen
@SiLenTWarrior29 lol oh keep telling yourself that till ms pulls down their pants and drops two xbox720s on ps4 lol im jk ps4 well be great aswell
Sony is selling a lot of stuff lately.
LOL, They're probably ready to make the PS4 really cheap ($400) and to be able to afford that low of a price, they are selling everything.
1 Like Having junk status in the stock market having to sell 2 buildings and probably the loss of hundreds of employees and trying to convince fanboys is very hard to do. This isn't about focusing on gaming it's about getting out of debt why do some people not understand these things? Say what you want about the Wii u but they have been pumping in billions of the 3ds alone, when your constantly in the green you can take that gamble on innovation. Sony is scared and desperate causing them to max out there console and man the hatchets. Well see how it plays out..
1 Like You cannot compare Sony to Nintendo because Sony built their empire with TV's, Computer, Movies, softwares and hell'lot'a other stuff. They loss can be regained from their other division. Xperia Z is doing good in the market. You compare the sales of 3DS to sales of Sony? well also do compare that their mobile and laptop devices are selling well. Also there speakers and surround system are well known for. Liked your topic by the way. You are in the right direction.
@shagrath1987 @Sword403 I think they are in the right path to sell anything that is not their core business in any division. To sell an office building helps to build or recover their cash position and enven if they rent the same building from the new owner it is historically less expensive as lots of indirect costs are also transfered (maintenance and insurance for example). That's a move lots of companies have done latelly but as sony is facing some financial difficulties in some of their business, that's news.
Will all the money from the buildings be used in their game business? No way in hell...that would be a crap business decision....which sony is finally being able to avoid (in recent memory).
1 Like Sony making moves now... hustling... shot callin.. making money. Time to change the game Sony. PS4 LET'S GO!!!
5 Like Sony is racking up money. Gonna be interesting to see where their focus will be with this new-earned cash.
@SavoyPrime nintendo will put 5 %%of the millions made on the wii into making 100 2d mario games lol
4 Like ... Sony is still profitable and still has money in the bank. They have taken a hit but its not like they do not need to trim a lot of fat that they gained over the years. In its good days they were like... Apple is now, a little less so, but They are a HUGE media business, with Movie, Music, Computer, investments, audio, visual, software.... SO a few sections of their business HAS not been doing very well, dos not mean its all doom and gloom.
microsoft is not doing well with its PC software sales, its phone business, its music media failed (zune).... but it is still a very strong company with investments in many other companies including Apple.
Sony will be ok the ps4 will save them and there going to make sure the ps4 is everything they sed it will be every house in the world will have it lol
1 Like Never heard of DeNA--probably some Japanese thing. I assume that the sale is for redundancy reasons?
1.1 Billion, 1.2 Billion, and 437 million that sum is not enough to pay their mega debt.
Sony's bleeding for like $6 Billion for each quarter, and that happened since 4 years ago.
4 Like Things are looking better and better for Sony. They just seem to be making all the right moves.
yup, get out of bad investments and unecessary expenditures. gain back a little of what you lost and move forward.
2 Like Sony plasmas TVs are still top notch.
The Xperia Z mobile is closer to the other glagships than ever before.
The Ps4 this time has secured the strategical advantages.
Sony picture make record income.
They had a hard time, so as the entire Japanese industry, due to the aftermath of the nuclaer/power incident and now they are pushing back really hard!!
1 Like @InquisitorCrox What are you talking about?? Sony doesn't even make Plasma T.V's any more. Their last Plasma model was 2 years ago. Their TV division has been losing money for years and their not even near the top with what T.V.'s they do make.
The reason Japanese companies are having a hard time is because of South Korean companies ie..Samsung and such. They make'um cheaper and better. They are selling these assets because they need to trim losses and actually turn a profit, and soon.
12 Like Who knows where Sony is sitting financially or where they will be in 5 years. I for one hope they pull it together; they don't need to be on top like in the 80s & 90s but competition is always good. I don't understand all the hate for Sony. Competition is good, would samsung be on their A game if Sony hadn't ruled the tv market for two decades. I just think it has become cool to hate Sony like Apple. Seriously its not like Sony deliberately makes cheap products they have always had excellent build quality. So in the last decade they have failed to innovate how does that affect you? Just buy a different product? I just dont understand why people would want a company that HAS innovated so much in the past to fail now. I guess people love to watch the demise of others.
While I love to gloat over the misery/misfortunes of others, I don't necessarily think that that is why people wish for such. I guess the idea of competition for most is that one "needs" to win and the other lose.
@bubba_1988 Reality and exposure of Fanboy bias,arrogance and the lost of the massive Playstation capital is not hate.
Sony is totally serious about PS4, will buy it as soon as they let me and as long as it's £400 or less.
1 Like Cutting off the fat, seems a great move as I don't play social games anyways.
@frozenux GDDR stands for Graphics Double Data Rate, and it is for graphics card only, not for processor.
And yes, it is not cheap, there is a graphics card that has the same amount of memory as the PS4's. Here, take a look:
%s
Hey GameSpot, this post is not for spamming, it's just for informational use.
5 Like Its not the memory that makes that Telsa expensive! Its the chips, which the PS4 shares nothing with. That's like trying to justify an Honda Accords expense by displaying how it has 4 wheels just like a Ferrari that costs $250,000
@desert_thief I think Sony will do better this time: they are not repeating the same mistake considering the followings:
1) Their new subscription model.
2) Quality in competitive standpoint.
3) The bright future of their software sell.
Besides, as of now, I see nothing that will hold Playstation family back.
@desert_thiefIt's not going to be as expensive as you think. You're also looking at a retail price for one video card. Integrating CPU/GPU together is great for saving money, and it has some awesome benefits. When everything is produced in bulk, things become cheaper. Just from what you've posted, you have no credit claiming that Sony is repeating the same mistake....
@desert_thief Sony is where SEGA was 15 years ago: falling in red and having the choice between either trimming the fat or going for broke while your core market(in this case Electronics) continues to falter.
PS4 likewise is NOT going to save Sony. As long as their non gaming markets lose money, Sony will collapse.
1 Like @Zoza24 @desert_thief See my point there? PS4 manufactoring cost won't be cheap as long as they are using these kind of part, imagine that for the 8GB GDDR5 alone costs for example $260, and processor is $60-$90, not to mention the USB 3.0. Good thing the Hard Drive is cheap now.
The bottom line: Sony is repeating the same mistake it has done in last 8 years, and this will hurt them financially.
" Sony: We're going to go bankrupt and lose all our shareholders if we don't SELL, SELL SELL!!. "
Sony is slow going broke and the only way to have money on hand to launch the PS4 is to sell a LOT of their assets, which is exactly what they are doing. Luckily for them, they do have a LOT of assets, but selling a lot of it isn't a good sign.
@tionmedon not to mention this sale pretty much returns the money they lost on the PS3 from 2006-2010.
2 Like They lost billions. More then what the original XBox lost. It's pretty obvious they are still in the red.
@jsmoke03 @blackace @cloud75x @tionmedon You do know that SCEI isn't making enough profit to save the entire company, right?
@jsmoke03 Which isn't making up for the billions in lose's still in the red means still in the red selling PS3 now at a profit won't change that
@blackace @cloud75x @tionmedon but not solely based on the video game company. they are taking loses on their other divisions. they make profit for every ps3 they sell now
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