Sony: PS Vita price cut in 2013

Sony will cut the price of its PlayStation Vita sometime in 2013, the publisher's UK boss Fergal Gara has told Eurogamer. The executive said the exact timing of the price reduction is "still under discussion."

"We always aim to establish price cuts. So the question is not so much if, but when," Gara said. Though there will not be a PS Vita price cut in 2012, he said Sony will work with its retail partners to "add value" to the portable by way of system-software bundles.

In August, Sony Worldwide Studios boss Shuhei Yoshida said 2012 was "too early" for a PS Vita price cut, confirming that no reduction was planned for the year. The PS Vita launched in February 2012 with a Wi-Fi-only version at $249 and a Wi-Fi/3G model retailing for $299. Sales of the portable are nearly in line with company expectations, according to Sony CEO Kaz Hirai.