Activision's toy and game franchise has generated half a billion dollars in the United States alone since 2011.
Activision's Skylanders toy and game franchise has generated $500 million in the United States alone since the series launched in 2011, Activision announced today, citing data from NPD Group. According to Activision, the Skylanders series reached the sales milestone faster than any other children's game property and even outsold action figure lines like Beyblades, WWE, and Stars Wars.
Skylanders Giants, the sequel to 2011's Skylanders Spyro's Adventure, generated more than $195 million in 2012 US sales. This figure represents sales of accessory packs, action figures, and the games themselves. In addition, Activision claimed that Skylanders Giants revenue surpassed the US box office sales for Disney's Wreck-It Ralph and DreamWorks' Rise of the Guardians.
Toys "R" Us executive vice president and chief merchandising officer Richard Berry had high praise to give for the Skylanders series, saying in a statement that it is "one of the most innovative and exciting toy properties to hit the market."
The Skylanders series is developed by Activision subsidiary Toys For Bob, which is based in Novato, California. For more on the franchise, check out GameSpot's review of Skylanders: Spyro's Adventure and previous coverage of Skylanders Giants.
I have never even heard of Skylanders until this article. I always thought that as an adult, if another "pokemon" came along, I would see it coming. This makes me feel old...
dont mind paying for the skylanders. I can understand that it is a bit of a cash grab but my son and I have a ball playing it together which makes it worth every cent.
The concept is really nice, however have you gone down to toys r us lately and checked out the price? for 1 toy it was $19.95 AUD. the thing is tiny and doesn't even have karate chop action!!
I love the idea of Skylanders. This is a new wave of the future. Can't wait until they make a DC universe version.
Yeah, and they reached these figures through exorbitant pricing for what would otherwise be an interesting concept, AND THEY DIDN'T EVEN DEMAND A CUT OF BATTERY SALES needed just to play because of the portal!
It's actually a really fun game to play. Collecting them is just optional and can easily beat the game with just the starter pack given to you.
I actually play this with my family and we all have fun with it.
I look at these things, and mentally deride others at how silly and financially wasteful they are to spend money on a fad that will inevitably find its way onto the shelves of a Goodwill or a Salvation Army toy bin within a couple years.
Then I notice that I was doing just that in the 90s and early 00s, during the Pokemon craze. Those freaking boost packs were money pits, all for a couple of pieces of printed paperboard.
Stupid, stupid me.
@bongsyas_23 There the same company Activison and Blizzard
@bongsyas_23 That goes for 95% of people as well. Of course, corporations are people, too.
Personally, I'm not keen on donating so people can rebuild in the same spot where the hurricane hit in the first place. If home is where the heart is, many of those people need to transplant elsewhere.
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Can we just have great Spyro games like the original Playstation games? This is just way too expensive.
At one point I thought this game was a pretty cool concept. Then I realized they are selling you a crippled game that you have to pay way extra to open up functionality you thought was part of the game.
I wonder what would happen if the Skylander model was utilized by the rest of the games. Including pokemon...
@SolidTy I don't see Nintendo stooping that low, but it would be very successful for Pokemon. "You gotta purchase them all"
@Mr_Big_Boss @SolidTy The point wasn't to suggest Nintendo stooping low to do this, although it could happen. My major point though is to show that people shouldn't defend the milking done by this game and ACTIVISION because it's greed can spread to other games and that won't be to our benefit. Let's be honest, Skylanders could have been done without having to require people to purchase those toys. It's just a scam. The gameplay is solid, so it works.
So if anyone ever asked me what's worse than CoD and it's yearly releases, this one might top my list. I mean not only are they charging I believe $80 for the game and portal they are also charging $7 for what is basically DLC $20 for a pack of 3. and DLC isn't released every so often it is released on a relatively constant basis. However in order to bait parents into buying the DLC they disguise it as these little action figures.
I like spyro but this idea has always bothered me.
I'm so glad my son grew out of this. He seem to enjoy the first one, but has turned an eye from 'Giants'. And my wallet couldn't be happier.
I like how they forget to mention the fact that you must buy the toys in order to unlock stuff in the game.
man i hate do admit it but this is one of the best games i've played for this gen! sure it doesen't beat dishonored, halo and uncharted but it's so damn adicting, fun and awesome that i began to collect these figures... got them 12 by now, 3 of them are giants
Well it's good to see some other IP's make money other than the usual.
I'm rather pleased Spyro is doing so well.
I'm 32, and I enjoy Skylanders Giants. Unlike the first game, this has a hard mode... which in some cases... is really hard. Beat the game and you unlock nightmare. The characters all play very differently, and have some really unique abilities. The voice acting is great... with some really big names such as Patrick Warburton, George Takei, Sumalee Montano, Richard Steven Horvitz, and even Bobcat Goldthwait. Tons of fun off main quest distractions, as well. It's too bad that the advertizing of this game really just emphasizes the "look, it's a toy, now it's in the game" feature... and nothing more. No one really know what this game even is... unless they're 10. Well, I guess they can't complain. they've made bank off of this thing.
@kpolicoff Oh man, Bobcat is still around?
Yup... I guess they tried to get some better voice acting for the characters that came with the game. Pop Fizz comes with the 3DS version of Giants... and bobcat does his voice. Think I might have to pick it up... just for that fact. That, and I have enough skylanders where the purchase of the 3DS game would see much benefit.
Really, the only reason I ever got this game is because I got a Wii U, and there simply aren't many games for it. I'm really glad I decided to pick it up.
I feel like the company appreciates the buyer, good prices and the allowance of using your older skylanders with the new games shows promise
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