I work at gamestop, and I have never seen anyone younger than five ask for an xbox live points card, so if a two year old can download a game online, doesn't that mean they would have to have their parents credit card? lolz... crafty kids...
Market-research firm study reveals children aged 2 to 14 increasingly go online for content, gaming by far more popular than music, videos, ringtones.
Children are the future, as it is said, so traditional brick-and-mortar retailers may be disquieted to know that an increasing number of the younger sect are turning to digital distribution to secure their entertainment pastimes. Such are the findings of market-research and stat-tracking firm The NPD Group, which released the results of its most recent Kids & Digital Content study today.
The study, which surveyed thousands of women with children aged 2 to 14, focused on the acquisition of media ranging from games to movies to music videos across four devices: computers, portable digital media players, cell phones, and gaming systems. NPD did not reveal specific figures for an increase in game-related digital downloads, but it did note that music downloads versus brick-and-mortar purchases were up 10 percent from a year ago.
Overall usage of gaming consoles, portable media players, and laptops rose as compared to a year ago, according to NPD's survey, thanks primarily to increased usage by those within the 9-14 age group. In particular, gaming has seen widespread adoption among the entire sampled group, with 85 percent of the group using their devices for play. By comparison, 60 percent use the devices for music, roughly 33 percent for videos, and 22 percent for ringtones.
"Although the most dramatic increase in usage of these devices happens at about age 9, playing games appears to be an activity that first engages young kids with the digital world," commented NPD analyst Anita Frazier. "Our study finds that 82 percent of kids ages 2 to 5 play games on one or more of the devices surveyed."
NPD's study also found that kids are increasingly using devices for tasks outside of their primary purpose. Namely, the research firm found that an increasing amount of cell-phone users were using the device for music and picture sharing. With gaming systems, NPD found that kids within the specified age group spent 12 percent of their time watching movies.
I agree with razgriz. Also, kids won't have to pester their parents to go take them to a store to buy the game. Still... nothing beats the smell of a freshly opened box, with a smooth and pristine manual and game inside. Digital downloads will likely increase, although hard copy will never become fully obsolete however, due to the fact it's the most reliable and not prone to ZOMG!1 DELETION!1!11 which does put a lot of people off. The thought of 2 year olds doing this is just bizarre though.
Kind of makes sense - what with the lack of physical mobility most kids have. Much easier to just download a game from home. @beardmoen, what's with the hate? I bet people have thought of you that way too.
Lol i think its cause they dont need a proof of ID to get age restricted games really xD.But im probably wrong there could be the really young ones getting old Sonic games or Vtec learning or something :P
As long as it keeps little snot nosed stuck up bastards out of my game store, let those 2 year old jerks download all they want.
I can see a little homeless two year old in line at a soup kitchen because he had spent all of his money on DLC and games.
@HUNTER-VENOM LMAO "children aged 2 to 14 have money to buy online stuff? that's new to me lol." i was said the same thing. 2 year olds huh...
well just to say this... as a 2 year old i was one heck of a sonic the hedgehog gamer... I played against one of my dads friends and after i won the guy started braking the controller (man Sega was some awesome console)... these days i have no memorie of it the only thing i get to see is the video my mum made cause she thought it was kind of funny
LOL yeah I think they need to adjust the ages "2-14". 2 year olds are not doing the dl content, but their parents are. For Vtec gaming and other learning tools. I've never even seen a 2 year old operate a tv remote control lol.
At 2 you are in the process of learning how to use the toilet, the don't "go online for content", i think we can transfer those numbers to "new parents". As for digital downloads, of course its the future, weve known this for years.
Well, the type of games that are available as DLC (VC, Wii Ware, XBLA, etc) tend to be more accessible and a good entry point for gamers than a lot of the casual trash that charge 4 times as much...
360 will drive this, i got hope for da ps3 but they are taking too long to get good like they don't even have prepaid cards in canada how lame is that or a movie service even lamerr
OK that's good news. Now, with them influenced enough already, by the time they grow up, you one will be putting the blame on video games again. Because simply, they wouldn't be able to.
I'm okay with kids having favorite sorts of media; but something about download material being extremely popular with teens under 15 bothers me like kids with cell phones... something just doesn't fit...
Not too surprising. Why go to a store and buy a CD when you can just download it for the same or cheaper price? It's also much more convenient and faster for a parent to buy online rather than take the time to actually go to the store.
*** "my god this gives me more reasons to blame parents for kids being brought up wrong. like 90% of the games there talking about are pirated/torrent file. there turning into us. you see what u've done cheapskates? soon gamestop / eb games and every PC game store gonna go out of the PC market because of your refusal to pay and play." *** That's pure crap, I and 15 million other steam subscribers buy their downloads.
here you pay me 60 bucks, and if you get a key logger, ***** you, your games are gone :D sounds great to me....
my god this gives me more reasons to blame parents for kids being brought up wrong. like 90% of the games there talking about are pirated/torrent file. there turning into us. you see what u've done cheapskates? soon gamestop / eb games and every PC game store gonna go out of the PC market because of your refusal to pay and play. furthermore in another study the average hacker was between the ages of 14-16. most get caught b/c they cant write clean code properly and just lift it off an actual hacker (for a fee) are kids are turning into bloody cyber criminals. and its all a lack of parents knowing what there doing which is letting them get away with it.
So i guess it's true that within 10-15 years all media will only be available via download....making buying hard copies of anything obsolete.
The main problem with PC games on discs is SecuROM, which is essentially a legal virus imo. A lot of my friends get their games off of Steam, or off pirate sites (no SecuROM virus on either).
#1 reason why I buy my games online (via steam) is because I don't want securom installed on my system. If it isn't available via steam (without securom) then the company has lost a sale.
I like these studies. It they as a whole show the rise of gaming as a socially acceptable past time.
From "2" to 14? Was that a typo?! O.O I know it's not the age that really matters and it's how mentally mature you are but... is this why I meet a lot of people who beg for things and type in very VERY basic chatspeak for words in MMORPGs? O.O If I knew they were that young I would have never insulted a beggar!
but if its something like Lumines or puzzle quest then i dont mind downloading it. Or a psone classic or Wipeout HD
im 17 i buy DLC but when it comes to music i love to buy cds because you have something awesome to hold in your hand. The artwork the lyrics book the actual cd. ITs awesome!!!!!!. But if its a big game then id rather buy it in cd form(ex. burnout paradise,warhawk). Mostly because i dont want to waste hardrive space and upgrading is not in my budget right now for my psTRIPLE
Oh yeah, I forgot to add: of course children "embrace" downloadable gaming! It's marketing video games right in their homes. They don't have to be in the store to nag their parents, and they don't have to pay for the games so by all means, kids are going to love those downloadable titles. I'm still trying to imagine a child aged 2-5 gaming on Xbox Live...the headset...the insults...the pwnage of a 3 year old sticky nading you on Halo lol.
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