wait ...then why does it cost us to switch servers and get new races......and pay the sub....=( BLIZZARD Q.Q
'No plans' for World of Warcraft to go free-to-play - Blizzard
Senior producer on MMORPG says $15/month business model "works well for us," doesn't rule out free-to-play switch in future.
World of Warcraft subscriber rates are dropping, and free-to-play games are on the rise. Despite this, Blizzard Entertainment told PC Gamer it is "really happy" with the current monthly subscription model for WOW.
Senior game producer John Lagrave told the site at an event recently that the developer has no plans to make WOW free-to-play, noting that a subscription model is optimal.
"We're very happy with the sub model," he said. "It works well for us for various reasons. You churn through a lot of content very quickly on a paid-for game, and we think we offer great value in all the content we have for the player."
Lagrave did not rule out the possibility of WOW one day adopting a free-to-play business model. He acknowledged that there is potentially more money in that sector, but cautioned that players could get burned out.
"If we went [free-to-play], do you make a ton more money? Maybe. Do you burn out players? Probably," he said. "I'm not saying we're never going free-to-play; we do that with the trial right now. But we're really happy with the subscription model. We're doing really well."
Blizzard reached an all-time high subscriber count of 12 million in 2010 following the launch of the Wrath of the Lich King expansion in China but has shed nearly 2 million subscribers since. Activision reported last month that the subscriber base for WOW stood at 10.2 million.
At the same time WOW's subscriber base is diminishing, free-to-play gaming is surging. Team Fortress 2, EverQuest, and Aion have adopted free-to-play business models in the past year. Meanwhile, Electronic Arts' free-to-play label in January tallied 25 million users, and a new report suggested that significant 2011 PC gaming growth was a result of the free-to-play sector.
WOW shipped in 2004, but the game isn't done growing yet. The Mists of Pandaria expansion is slated to hit the game as early as this year. The add-on is set on the new continent of Pandaria and focuses on the Pandaren as well as the monk player class. The expansion pack, which does not have a release date, will also increase the player level cap to 90.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
World of Warcraft: Mists of Pandaria
- Publisher(s): Blizzard Entertainment
- Genre: Role-Playing
- Release:
- ESRB: T






