the game itself was ok, but the way they released their DLC was so dumb. people wanted more tracks to ride and race on, not thousands of goggles and other apparel. if they would have made more tracks and environments it would have worked.
MX vs. ATV Alive experiment unsuccessful - THQ
CEO Brian Farrell tells analysts that a $40 racing game driven by downloadable content add-ons wasn't a great approach in current console market.
In May, THQ tried something new with the latest installment in the MX vs. ATV franchise, MX vs. ATV Alive. The publisher launched the game on the Xbox 360 and PlayStation 3 with a budget $40 price tag and a plan to make the title profitable with a year's worth of post-release downloadable content.
In a post-earnings conference call today, THQ CEO Brian Farrell told investors the experiment was a noble one but, ultimately, not a fruitful one. Farrell noted that the price point of the game did accelerate sales but not sufficiently enough to increase the user base to an acceptable level.
"The key learning is that it was not a successful experiment," Farrell said, adding, "Our takeaway there is it's not a great model in the console market because with the high fixed cost of goods in the current console model, you can't get the price low enough to drive that installed base out there to drive the DLC."
For more on MX vs. ATV Alive, check out GameSpot's review.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Preowned games on Xbox One decided by publisher
Microsoft confirms that it won't charge any fees for any titles eligible for resale. Full Story
- Posted Jun 6, 2013 4:00 pm PT
-
Microsoft confirms required 24-hour check-in for Xbox One
Playing Xbox One games on somebody else's console will also require a check-in every hour. Full Story
- Posted Jun 6, 2013 3:41 pm PT
Featured Stories
-
PlayStation 4 will cost $399
Sony confirms a $399/€399/£349 price for the PlayStation 4 hardware, $100 cheaper than Microsoft's Xbox One. Full Story
- Posted Jun 10, 2013 11:19 pm PT
-
New Halo coming to Xbox One; runs at 60fps
Will be coming in 2014. Full Story
- Posted Jun 10, 2013 11:11 am PT
-
Del Toro calls BioShock Infinite a 'mindf*ck'
Pan's Labyrinth director praises Ken Levine and Irrational Games for latest BioShock, says he would consider large-scale Pacific Rim game "God willing." Full Story
- Posted Jun 13, 2013 8:53 am PT
-
Microsoft: Xbox One will be leading product people love and embrace
Xbox boss Don Mattrick believes concerns over connectivity are overblown, recommends Xbox 360 for those without an Internet connection. Full Story
- Posted Jun 11, 2013 5:52 pm PT
-
New Mirror's Edge is open-world
EA Labels boss Frank Gibeau describes new project as "open-world action adventure game." Full Story
- Posted Jun 12, 2013 10:45 am PT
Related Game
MX vs. ATV Alive
- Publisher(s): THQ
- Developer(s): THQ Digital Studio Phoenix
- Genre: Driving
- Release:
- ESRB: E







