Modern Warfare 3 tops gamer holiday wish list - Nielsen
Activision's shooter leads tracking company's survey of most anticipated titles, followed by Gears of War 3, Madden NFL 12.
This holiday season sees the release of numerous high-profile titles, and according to tracking firm Nielsen, Activision's Call of Duty: Modern Warfare 3 is the most wanted game of all.
Nielsen recently published its "Top 20 Games to Watch" and the Infinity Ward and Sledgehammer Games-developed shooter topped all others by a significant margin. According to Nielsen, 27 percent of respondents designated Modern Warfare 3 as one of the top five titles they intend to purchase during the 2011 holiday season.
The next two most coveted games of the season, based on Nielsen's data, are the recently released Gears of War 3 and Madden NFL 12. Both games found their way onto 19 percent of respondents' lists.
Just one title on the list--Dead Island--is a new intellectual property. All others are either sequels or extensions of existing franchises.
Other games making the list include forthcoming titles Assassin's Creed: Revelations (17 percent), Batman: Arkham City (15 percent), The Legend of Zelda: Skyward Sword (14 percent), and Battlefield 3 (12 percent).
Nielsen's online survey of what it calls "active gamers," was conducted from August 21 to September 17 of this year. Supplemental information was provided by Nielsen company NM Incite, which mined more than 417 million online conversations about the top 20 games to determine the top factors for hype.
According to NM Incite, Modern Warfare 3 conversations tended to be centered on launch parties, changes to the game, a "darker mood," and the difference between the Hardened version and its standard counterpart. Gamers excited about Assassin's Creed: Revelations are interested in the game's multiplayer component. Further, based on the firm's findings, gamers enthusiastic about Batman: Arkham City are interested in finding out which villains they will face.
For more on the study and what drove the online conversations regarding games on the list, check out Nielsen's official blog.
Nielsen's Top 20 Games to Watch for Holiday 2011
(Title--Percent of players listing it among their top five)
1. Call of Duty: Modern Warfare 3--27 percent
2. Gears of War 3--19 percent
3. Madden NFL 12--19 percent
4. Assassin's Creed: Revelations--17 percent
5. Batman: Arkham City--15 percent
6. The Legend of Zelda: Skyward Sword--14 percent
7. Battlefield 3--12 percent
8. Just Dance 3--12 percent
9. NBA 2K12--9 percent
10. Need for Speed: The Run--9 percent
11. Uncharted 3: Drake's Deception--9 percent
12. Mario & Sonic at the London 2012 Olympic Games--8 percent
13. Lego Harry Potter: Years 5-7--8 percent
14. FIFA Soccer 12--8 percent
15. The Elder Scrolls V: Skyrim--8 percent
16. Dead Island--7 percent
17. Kinect Sports: Season 2--6 percent
18. Resistance 3--4 percent
19. Dance Central 2--4 percent
20. Deus Ex: Human Revolution--3 percent
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
Batman: Arkham City
- Publisher(s): Warner Bros. Interactive Entertainment
- Developer(s): Rocksteady Studios
- Genre: Action
- Release:
- ESRB: T






