MLG 2011 viewership surpasses 3.5 million
Pro gaming organization says average reach among 18-to-24-year-old males greater than Comedy Central, MTV, TBS, FX.
The Major League Gaming organization handed out more than $1 million to competitors during its just-concluded 2011 season. And while that's certainly a significant chunk of change, the professional gaming circuit appears to have a viewership large enough to justify handing out that much in winnings.
Today, the MLG announced that more than 3.5 million people tuned in online or turned out in person to view the 2011 Pro Circuit season over its eight-month, six-event run. Those viewership figures are a record for the e-sports industry, the organization said. What's more, the MLG's reach among the 18-24 male demographic is larger than that of a number of cable TV networks.
"Our live streams of the Pro Circuit National Championships garnered more 18-24 male viewers than Comedy Central, MTV, TBS, and FX draw in an average quarter hour and nearly as many as Adult Swim," MLG CEO Sundance DiGiovanni said.
The 2011 Pro Circuit National Championships, held in Providence, Rhode Island, garnered 241,000 peak concurrent online viewers. The tournament was viewed by people in 175 countries, with the biggest audiences coming from the US, Germany, Canada, Sweden, and the UK. The 2011 season saw 15 million hours of video streamed online.
The MLG also saw significant in-person turnout at its six events. Some 97,000 people showed up at this year's tournaments, with more than 16,000 people on hand at the finals in November. The Anaheim event had the highest draw during the season with 20,000 in-person attendees over the three-day stretch.
Content you might like…
-
League of Legends Live Stream at MLG Spring Championship

Watch 21 of the top League of Legends teams fight it out for $40,000 in prizes and Riot's Season 2 rank points.
- Jun 8, 2012
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Preowned games on Xbox One decided by publisher
Microsoft confirms that it won't charge any fees for any titles eligible for resale. Full Story
- Posted Jun 6, 2013 4:00 pm PT
-
Microsoft confirms required 24-hour check-in for Xbox One
Playing Xbox One games on somebody else's console will also require a check-in every hour. Full Story
- Posted Jun 6, 2013 3:41 pm PT
Featured Stories
-
PlayStation 4 will cost $399
Sony confirms a $399/€399/£349 price for the PlayStation 4 hardware, $100 cheaper than Microsoft's Xbox One. Full Story
- Posted Jun 10, 2013 11:19 pm PT
-
New Halo coming to Xbox One; runs at 60fps
Will be coming in 2014. Full Story
- Posted Jun 10, 2013 11:11 am PT
-
Del Toro calls BioShock Infinite a 'mindf*ck'
Pan's Labyrinth director praises Ken Levine and Irrational Games for latest BioShock, says he would consider large-scale Pacific Rim game "God willing." Full Story
- Posted Jun 13, 2013 8:53 am PT
-
Microsoft: Xbox One will be leading product people love and embrace
Xbox boss Don Mattrick believes concerns over connectivity are overblown, recommends Xbox 360 for those without an Internet connection. Full Story
- Posted Jun 11, 2013 5:52 pm PT
-
New Mirror's Edge is open-world
EA Labels boss Frank Gibeau describes new project as "open-world action adventure game." Full Story
- Posted Jun 12, 2013 10:45 am PT






