MS doesn't have enough good galges and RPGs in their 360 lineup. They want more sales? Market the titles that the locals are actually interested in. Just pushing EA, Ubisoft and their own in-house crap won't work. Plus, only allowing online play by getting a limited Gold membership is so old-school that it's not even funny. Save for titles that require those BS online tickets, the PS3 crowd can play online just like that, and for an unlimited time frame, too.
The reason I even got an Xbox 360 in the first place (and a JP region one, no less) is largely because of Love Tore (that Kinect galge trilogy by Boost On where you exercise and dance with a 2D anime girl).
A little less censorship would be nice too. That anti-pantsu patch they pulled in Galgun ruined what little following they had among the local Akiba Kei crowd. Zombie and alien gore is nice, but 2D girl fanservice is still king.
If they can't get past that, then their marketing event is just a waste of time and money.