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Majesco nearly triples quarterly revenues

Brendan Sinclair
By Brendan Sinclair, Senior Editor

Zumba Fitness sales top 2 million worldwide as publisher plans BloodRayne: Betrayal launch by end of July.

Majesco's Zumba Fitness for the Xbox 360, PlayStation 3, and Wii launched seven months ago. Not coincidentally, the publisher has posted back-to-back profitable quarters since the game's release.

Zumba Fitness gets its name from a Latin-inspired licensed aerobics program.

Zumba Fitness gets its name from a Latin-inspired licensed aerobics program.

Majesco today reported financial results for its second fiscal quarter, crediting Zumba Fitness with helping nearly triple the publisher's sales for the period, and announcing the workout game has surpassed 2 million copies sold worldwide. For the three months ended April 30, Majesco posted sales of $32.14 million, up from $10.91 million for the same period the year before. The publisher also posted a net profit of $2.08 million, compared to a $1.61 million loss the prior second quarter.

The Zumba brand is expected to continue impacting Majesco's bottom line, as the publisher has a sequel planned to launch on the Wii this November and a second, as-yet unspecified platform early in 2012. While the original Zumba Fitness was developed by Pipeworks Software, the sequel has been entrusted to Zoe Mode, the studio behind Chime, Grease: The Game, Disney Sing It: Pop Hits, and Rock Revolution.

Majesco also narrowed down release windows for some of its other games. By the end of the current quarter (July 31), the publisher expects to release a trio of non-retail titles in BloodRayne: Betrayal for the Xbox 360 and PS3, Greg Hasting's Paintball 2 for the PS3, and Parking Wars 2 for Facebook (currently in closed beta testing).

Brendan Sinclair
By Brendan Sinclair, Senior Editor

Brendan Sinclair has been a games journalist since 1999. His tastes are eclectic, though he has a definite affinity for games with arcade roots. He's Canadian, but has also been at home in Atlanta, Austin, Chicago, and San Francisco.

15 comments
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Sporkgasm
Sporkgasm

Weren't they nearly bankrupt not too long ago?

A_Soggy_Rat
A_Soggy_Rat

That video is Bloodrayne? What the hell have they done to it?? First games were good, I don't get why they've gone for a complete change of graphical style and everything.

Ladiesman17
Ladiesman17

okay, I did not like Zumba, now who's with me :P

hunter8man
hunter8man

A new Bloodrayne is looooong overdue. Slap some Bayonetta or DMC type gameplay onto it, and it'll be an instant classic.

buft
buft

poor showing from shoppers, buying into such rubbish.

pszone
pszone

never zuma fitness never came out on the ps3 in uk for some reason. but the game saleing like hot cakes supriseing such a poor game company. know since the game sold a lot they bringing out rubish games but bloodraync should just be left alone if they cant make it better really. instead should bring rights to do a hd collection just for psn and xboxlive meaning the old blood raync games

ElectronicMagic
ElectronicMagic

@Gen007. -No they didn't make Phantom Dust, Microsoft Game Studios Japan made Phantom Dust, Majesco just published it in North America. I too would like to see a sequel.

Gen007
Gen007

Didnt they make phantom dust. I would love to see a sequel im sure that would bring in a ton of money if done right.

worlock77
worlock77

I read this article and at first I was excited for a new Bloodrayne. Then I saw the video. I am disappoint.

Charliesix
Charliesix

HOLY CRAP. If you bought Majesco's stock 6 months ago, you'd have 500% returns.

Rhino53
Rhino53

That'll do,Ron Majesco. That'll do.

SDMF_TrueBlue
SDMF_TrueBlue

BloodRayne: Betrayal FTW! Bring on The Shroud and announce BloodRayne 3!

monson21502
monson21502

my wife bought it for kinect...... so funny:P

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