Kojima on why 'misleading' trailers are important

Is misleading the right word? Maybe cryptic is. I am not sure what good a "misleading" trailer would do.

Master troll haha

Smart man.....Hollywood should consult with him, because they are now completely clueless on what a good trailer is.....nowadays trailers show you way, way too much.....it's just a 3 min movie summary basically. 

Kojima is a god at trailers. I've been trying to decipher The Phantom Pain for months now. Shit's not easy.

Why does Hideo-san always look high in all his pics...must be where all that creativity comes from.

GT Countdown recently uploaded a video called top 10 misleading trailers, MGS2 being one of them. Note to self: the rest of the top 10 list included over-promised graphical power of PS3 hardware.

Well he did play a part in the greatest trailer of all time: Super Smash Bros. Brawl announcement trailer.  Then again that wasn't really misleading (other than the fact that it was the only part of the game they'd made up to that point).

Mister Kojima makes great games, 

PLEASE take my money sir for youre new projects...... :D

Kinda like - The latest Metal Gear game was no fun. 

"misleading trailers are important"

Kojima must have a great deal of admiration for the success of the entire Aliens: Colonial Marines marketing campaign.

I hated the Deus Ex Human Revolution trailer so much after getting the game. I want to play Squeenix's version, not the pasty paletted game with low-res cut-scenes.

I thin the Halo series nails Kojima's ideals perfectly. It lets people know the tone of the game, but the trailers never talk characterization to a huge extent. In the Halo 4 trailer, Cortana saying "I will not allow you to leave this planet!" in the trailer might have referred to Chief, but instead it refers to the Infinity. How would you have guessed that on your own?

Games should exhibit the tone of the trailers so that people are buying the product with the expectation of exploring a certain theme, but there should always be an unexpected layer of complexity.

As a film-maker and a film fan(with video games being artificially similar), I can understand what he's talking about. On one hand I am annoyed by trailers that are so tonally different from what the actual product is, it's almost a crime. However, in this world of mass media saturation, it's kind of hard to promote anything without giving away the best parts. It's a fine line, but I'm kind of glad someone actually speaks about how hard it is to walk this line.

You want to LIE in a trailer, ok. But you better damn well make sure that the actual game is better then what I see in the trailer.

the difference between misleading and unpredictable is fucking huge

Problem is most games don't have the intricacy to do that. The trailer IS the surprise, the actual game is meh.

Gamers: Misleading trailers suck.

Kojima: No they don't.

Gamers: Oh wait Kojima said they don't, so nvm.

Ok guys, have you seen a Kojima trailer? He's talking about misleading in terms of multiple interpretations on what's being shown. I remember all of those MGS trailers, including the new one, and it's all speculation from the get go. That's what he's talking about. What he isn't talking about is blatant hype for no reason - I'm looking at you Fable, Brink, basically any game that didn't live up to what was being advertised.

There's misleading and then there's lying. Lying = Brink trailer.

sorry, misleading means lying to me. although i don't want spoilers in my trailers, i like to see what i am buying to a certain extent.  instead a trailer should tease not con me into believing something that will never happen. it is called the art of advertising,  not to be mistaken by the moronic marketing practices that seems to have crept in lately.

lol misleading trailers are more important to sales then your actual product.

Americans will buy anything, you just have to hypnotize them first.

Agreed, for the.most part; It's gotta be done right. Although, as someone has pointed out, "ambiguous", rather than "misleading", as misleading is a negative thing. Even the "bait-n-switch" thing that happened with MSG2, if done right, can be a great move. It's all in how its done.

In the end, study / analyze the industry and do what works for you.

Well Kojima is a genius, Im pretty confident that whatever comes out of his mind will be great :)

Exactly why the Assassins Creed reveal trailer was underwhelming. They gave you too much onfo. You know who the protagonist is, You know the location of the game and exactly what it will entail. You can guess the rest. You definately have to leave something to bedesired when showing off a game. Just make it look interesting but dont give the whole game away. Movies are guilty of the same thing recently

Bioshock 1 trailer says hi to you Kojima. You don't need to be misleading when you have good material.

yeah i think kojima meant to say "ambiguous" rather than "misleading". 

he likes to make his trailers mysterious (ambiguous), but they don't lie (misleading).