Silly people. Do you know why they are comparing Halo to movies? Because movies are the only entertainment releases that have the $$$ to compare with Halo. How many games release do you know make more money than a movie release? Stop hating and go get your bib ya babies.^_^ Halo=FTW
Halo 3 launch breaks Australian sales records
Halo 3 claims the largest entertainment launch in Australian retail history. One in four Xbox 360 owners down under buy the final instalment in the Halo trilogy in the first 24 hours of sale.
As our US team reported this week, Halo 3 broke all previous American entertainment sales records by trouncing both Spider-Man 3 and Harry Potter and the Deathly Hallows' opening weekend cinema earnings by posting A$195 million ($170 million) in just the first day of sale.
Microsoft Australia today announced official sales figures down under, with the highly anticipated title rampaging its way to becoming the highest-grossing Australian entertainment launch in history. Halo 3 sold more than 50,000 copies at an estimated retail value of over A$6 million in its first 24 hours.
The Microsoft-published internal figures represent a significant attach rate for the Xbox 360 console in Australia, with Australian Xbox director David McLean revealing: "We are thrilled with the success of Halo 3 in Australia, and with the fact that a quarter of all Xbox 360 owners rushed out to buy Halo 3 on day one."
Independent sales tracker GfK Australia was unable to confirm the figure as they track weekly and the title has not yet completed the minimum audit period, but product analyst Andrew Milgate commented, "If the one-in-four attach rate is true, that's an excellent outcome."
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
Halo 3
- Publisher(s): Microsoft Game Studios
- Developer(s): Bungie Software
- Genre: Action
- Release:
- ESRB: M





