And in other news.. Joe Blow gets new position in X Company.. as I P Freely moves in to take it over. Yeah ok? Bye and all. Ok so some guy we never heard of is leaving big company replaced by another guy we never heard of or care of? Sounds to me like he is jumping ship as the Guitar Hero genre fizzles out.
Guitar Hero head leaving Activision
Ex-Yahoo exec Dan Rosensweig departs "to pursue other career opportunities" after less than a year on the job.
Last March, Activision made a splash by hiring former Yahoo COO Dan Rosensweig to serve as president and CEO of Guitar Hero developer RedOctane. Today the publisher announced that Rosensweig's term of service with the company has ended, with the executive moving on "to pursue other career opportunities."
Rosensweig took the helm of the Guitar Hero business as the music genre was beginning a precipitous decline. Despite a flood of releases, including Guitar Hero 5, Guitar Hero: Metallica, Guitar Hero: Van Halen, DJ Hero, Guitar Hero: Smash Hits, Guitar Hero On Tour: Modern Hits, Band Hero, Rock Band: The Beatles, and Lego Rock Band, rhythm game sales were barely half what they were the year before. According to Wedbush analyst Michael Pachter, US retail revenues from rhythm games totaled $876 million in 2009, down more than 47 percent from $1.66 billion the year before.
The executive's stint with Activision may be best remembered for a September interview in which he claimed Guitar Hero 5 was outselling rival The Beatles: Rock Band 4-to-1 in the US. The following month when the industry-tracking NPD Group released its figures, The Beatles: Rock Band was the best-selling rhythm game with 595,000 copies sold, compared to Guitar Hero 5's sales of 499,000.
Rosensweig's role at Activision will be filled by David Haddad, currently the COO of the Guitar Hero business unit. Before joining Activision, Haddad served as COO of Vivendi Games' Sierra Online division.
As for what other opportunities Rosensweig is pursuing, the executive is the new president and CEO of Chegg.com, an online textbook rental company. Looking to capitalize on frugal students who don't want to shell out for expensive course materials, the service lets users rent books by the semester or the quarter.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
Guitar Hero 5
- Publisher(s): Activision
- Developer(s): Neversoft Entertainment
- Genre: Puzzle
- Release:
- ESRB: T






