I'm in college and broke; I'll buy CoDBO, DoW 2 Retribution, and Elder Scrolls 4: Skyrim (set to release in 11-11-11) easy to remember : ) - not to mention the CoDBO map pack coming out soon
Game software sales flat in 2010, overall retail sales down 6% - NPD
Research firm's new measuring format finds software even; older standard sees retail sales of hardware, software, and accessories slide; Call of Duty: Black Ops year's top game.
Today NPD released its yearly sales figures for 2010, and the results were mixed. According to the company's new measuring standard, adopted last June, some $15.4-$15.6 billion of game software was purchased last year in the US, a change of 0 to -1 percent.
The new software figure includes sales of physical non-PC and PC games, used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games. Purely physical retail sales of PC and non-PC game software totaled $10.06 billion in 2010, a 5 percent decline from 2009's $10.60 billion haul.
Overall retail sales of non-PC hardware, software, and accessories slid 6 percent in 2010, falling from $19.7 billion in 2009 to $18.58 billion in 2010. Despite surging sales of the Xbox 360, hardware saw the biggest decline, falling 13 percent from $7.19 billion to $6.29 billion. Non-PC retail software sales also slipped, dropping 6 percent from $9.92 billion to $9.36 billion. Accessories, on the other hand, saw a 13 percent increase to $2.93 billion, thanks to the introduction of the PlayStation Move and Kinect motion-sensing systems.
As far as individual games, the year's top title was Call of Duty: Black Ops (PC, PlayStation 3, Xbox 360, Wii, DS), followed by Madden NFL 11 (360, PS3, Wii, PS2, PSP). Halo: Reach (360) came in third, followed by New Super Mario Bros. Wii (Wii) in fourth and Red Dead Redemption (360, PS3) in fifth. Sixth place belonged to Wii Fit Plus (Wii), followed by Just Dance 2 (Wii) and Call of Duty: Modern Warfare 2 (360, PS3, PC). Bringing up the rear were Assassin's Creed: Brotherhood (360, PS3) and NBA 2K11 (360, PS3, PS2, PSP, Wii, PC).
Unlike in previous years, NPD did not provided year-end sales figures for either hardware platforms or individual software titles.
NPD 2010 US GAME SALES
OVERALL DOLLAR SALES
Total retail: $18.58 billion (-6%)
Non-PC retail hardware: $6.29 billion (-13%)
Non-PC retail accessories: $2.39 billion (+13%)
Non-PC retail software: $9.36 billion (-6%)
Retail software (incl. PC): $10.06 billion (-5%)
Software (incl. PC, DLC, mobile, social, rentals, & used): $15.4-$15.6 billion (0 to -1%)
TOP 10 GAMES
Title (Platforms) - Publisher
1. Call of Duty: Black Ops (360, PS3, Wii, PC, DS) - Activision
2. Madden NFL 11 (360, PS3, Wii, PS2, PSP) - Electronic Arts
3. Halo: Reach (360) - Microsoft
4. New Super Mario Bros. Wii (Wii) - Nintendo
5. Red Dead Redemption (360, PS3) - Rockstar Games
6. Wii Fit Plus (Wii) - Nintendo
7. Just Dance 2 (Wii) - Ubisoft
8. Call of Duty: Modern Warfare 2 (360, PS3, PC) - Activision
9. Assassin's Creed: Brotherhood (360, PS3) - Ubisoft
10. NBA 2K11 (360, PS3, PS2, PSP, WII, PC) - 2K Sports
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
Red Dead Redemption
- Publisher(s): Rockstar Games
- Developer(s): Rockstar San Diego
- Genre: Action
- Release:
- ESRB: M






