Game Boy Advance SP now $79.99
Nintendo to slash $20 off the retail price of its best-selling portable starting September 2.
Today Nintendo announced that its Game Boy Advance SP portable gaming system will retail for $79.99 effective almost immediately--as of Thursday, September 2. The new price point is about $20 less than the system's current price, which has remained fixed since the GBA SP's debut in March of last year.
Nintendo stated that the new pricing strategy will coincide with the launch of the company's new "Start Mayhem" marketing campaign, in which various available colors of the Game Boy Advance SP will be associated with various different types of personalities. The goal of the price drop and the campaign is to further broaden the system's audience.
The new pricing strategy arrives just days before next week's release of the highly anticipated next installments in the Pokémon franchise, Pokémon FireRed and Pokémon LeafGreen. To date, more than 20 million Game Boy Advance SP units have sold worldwide.
Conversation powered by Livefyre
Hot Stories
Newsmakers
-
Preowned games on Xbox One decided by publisher
Microsoft confirms that it won't charge any fees for any titles eligible for resale. Full Story
- Posted Jun 6, 2013 4:00 pm PT
-
Microsoft confirms required 24-hour check-in for Xbox One
Playing Xbox One games on somebody else's console will also require a check-in every hour. Full Story
- Posted Jun 6, 2013 3:41 pm PT
Featured Stories
-
PlayStation 4 will cost $399
Sony confirms a $399/€399/£349 price for the PlayStation 4 hardware, $100 cheaper than Microsoft's Xbox One. Full Story
- Posted Jun 10, 2013 11:19 pm PT
-
New Halo coming to Xbox One; runs at 60fps
Will be coming in 2014. Full Story
- Posted Jun 10, 2013 11:11 am PT
-
Del Toro calls BioShock Infinite a 'mindf*ck'
Pan's Labyrinth director praises Ken Levine and Irrational Games for latest BioShock, says he would consider large-scale Pacific Rim game "God willing." Full Story
- Posted Jun 13, 2013 8:53 am PT
-
Microsoft: Xbox One will be leading product people love and embrace
Xbox boss Don Mattrick believes concerns over connectivity are overblown, recommends Xbox 360 for those without an Internet connection. Full Story
- Posted Jun 11, 2013 5:52 pm PT
-
New Mirror's Edge is open-world
EA Labels boss Frank Gibeau describes new project as "open-world action adventure game." Full Story
- Posted Jun 12, 2013 10:45 am PT
Submit News
Related Game
Pokemon FireRed Version
Not Following
- Publisher(s): Nintendo
- Developer(s): Game Freak
- Genre: Role-Playing
- Release:
- ESRB: E
Related Games
Recent News
-
Sony on why it won't hinder PS4 used games--flexibility creates value
PlayStation boss Jack Tretton says ability to freely resell games creates value in the initial purchase; PS4 won't require online check-in because many...
