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ESRB tones down age gate rules

Entertainment Software Rating Board now allowing precleared trailers online without requiring users to enter birthdate.

New Entertainment Software Rating Board guidelines will change the way M for Mature games are promoted through online videos. According to a document from the ratings group obtained by GameSpot sister site Giant Bomb, publishers will now be able to distribute videos for M-rated games without an age gate.

Previously, publishers had to keep this content behind an age gate, forcing viewers to enter their birthdate to view the content. The new system does, however, require preclearance from the ESRB. The content must be deemed "suitable" by the group.

This change applies to games that are rated M, as well as those expected to be rated M at the time of their releases.

Similar to previews for movies, new game trailers for M-rated titles will have a green "slate" that appears before the trailer begins, which is required to be onscreen for at least four seconds.

A second change to the ESRB guidelines has to do with the cross-selling of games. As part of the new guidelines, publishers can now promote a Mature-rated game (or one expected to receive a Mature rating) through a title that has been assigned a lesser rating, so long as the ESRB has provided explicit approval.

Two additional policy changes were addressed in the document. First, the ESRB no longer requires demos to flash a game's rating for four seconds before the title launches. And second, the ESRB will no longer enforce a rule that stated ESRB and ratings from international groups like Europe's PEGI could not be displayed next to one another on websites and other social media channels.

All new changes are effective immediately.

The ESRB's changes come during a time of increased political discussion of the relationship between virtual violence and real-world violence.

Eddie Makuch
By Eddie Makuch, News Editor

Eddie Makuch (Mack-ooh) is a News Editor at GameSpot. He works out of the company's Boston office in Somerville, Mass., and loves extra chunky peanut butter.

94 comments
TohouAsura
TohouAsura

Wait, you mean 90% of the active internet community WASN'T born on January 1st, 1900?!

MADNESS, I SAY!

alijungle
alijungle

Gamespot is worst about these age gates. A tiny drop down menu (even in 1080p) and mouse wheel dowsnt work over it. It is the worst I encountered.

apolloooo
apolloooo like.author.displayName like.author.displayName 2 Like

what does this change? alot of people lie about their b'day anyway

tightwad34
tightwad34 like.author.displayName like.author.displayName 2 Like

Well, based on the comments, not only is this article really pointless, but the whole thing to begin with was mind scratchingly stupid. I was actually confused as to why they ever did it. I mean it's like when I go to a store and buy beer and they ask me for my birthdate instead of wanting to see my ID, WTF is that?

Panda-Pat
Panda-Pat like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 7 Like

Bout damn time ... people shouldve realised that the number of people born 1/1/1911 is TOO DAMN HIGH

tightwad34
tightwad34

@Panda-Pat Damn you beat me to it, and only 45 minutes late. I just wonder how many of us were born on 1/1, regardless of the year.  Like why in the hell would I input my real birthdate on the INTERNET no less, if I don't absolutely have to? Though saying you are over 100 years old is pretty damn funny and lets you know how fucking stupid this whole thing is.

victorlamy
victorlamy

if you're too stupid to not know how to overcome an age gate then you're probably not very smart to begin with

endorbr
endorbr like.author.displayName 1 Like

Good. Age gates are useless anyway. It doesn't take an Einstein to figure out you can just enter 01/01/1970 or something similar and you're in. It's not like anyone is verifying...

Toysoldier34
Toysoldier34

These have never done anything to prevent anything and are only wastes of time and money to implement. 

bighorse83
bighorse83 like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

I always chose a random year.  Because  was a lot easier than entering my birthday.

Ducez_III
Ducez_III like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

I don't think 6 year olds should be watching the latest God of War trailer with bare-breasted women, but it's not like these ridiculous age gates were stopping them anyway. 
If you're underage all it takes is one encounter with an age gate before you realize, "Oh! All I have to do is lie and they'll let me in."

TohouAsura
TohouAsura

@Ducez_III See, I never understood that part-- Why do you even have to hide breasts from 6 years old. He suckled on those for a good couple of months ,didn't he?

Why are people so ashamed of the human body? For such an intelligent species, we sure act dumb.

interrasteral7
interrasteral7

ESRB could of said one of the reasons they got rid of the age gate for M-Rated video game trailers are people were able to bypass it by lying about their birth date. 

crunchb3rry
crunchb3rry

Good. Why the internet had to be policed like that was annoying. I'm glad I don't have to be born in 1929 anymore.

VarHyid
VarHyid like.author.displayName 1 Like

Finally! This was something that always made me feel old because I've had to scroll down to find my birth year ;)

SIDEFX1
SIDEFX1

Never bothered me nor needed to lie either. 

RPG_Fan_I_Am
RPG_Fan_I_Am like.author.displayName 1 Like

Aww, I thought my comment was rather funny. Looks like GS deleted it. Now I gotta wait around to get an inbox of them yelling at me :/ *sighs* what a drag... Thought I was in the parameters too. Well, Sorry I broke the rules.

tightwad34
tightwad34

@RPG_Fan_I_Am What did you post? If you reply maybe you should keep it clean because it may be a day or so until I read it. Or was it just too mindblowing?

Crypto6969
Crypto6969

Good now I don't have to just type in a random month day year to watch these trailers.

Falru
Falru

Thank god. I'm a Web Designer and this practice is user-interface fundamentals suicide.

DiverseGamer
DiverseGamer

Now, if only YouTube toned down THEIR age gate rules...

hellangel_boy
hellangel_boy

It must have been shocking to them how many over 100-year-old people watch game trailers, that made them sad and decided to remove the age gate.

holtrocks
holtrocks like.author.displayName 1 Like

i was always at least 100 years old on those things.

RPG_Fan_I_Am
RPG_Fan_I_Am like.author.displayName 1 Like

@holtrocks I still am. I'm 23 and starting to find I have to scroll down to get to 1990..... I just click where I land. It's usually in the 20's ad 30's

Saketume
Saketume like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 13 Like

Amazing how many people are born january the first when you think about it.

soulless4now
soulless4now

Took them long enough. It was a broken system. 

greendude123
greendude123 like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

Im 23 now, and still say i was born in 1900 lol. old habits die hard.

lex_in_the_moon
lex_in_the_moon

Yesss, now I won't feel the need to make an account to every friggen gaming site to avoid this flawed nonsense.

nirzor07
nirzor07 like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

Dumbest system ever created -_-

Saketume
Saketume

Are they saying they can't post videos that haven't been rated now? That's what I got out of it anyway. I'm pretty tired though.

HWGuy14
HWGuy14

When I was -4, I would just enter a fake bday like jan 1, 1979. This was the most dumbest thing anyone could do. It was more annoying than helpful. I'm 20 now and I still find that crap annoying.

Jebril
Jebril

Yea this system was just an annoyance, stop trying to regulate the internet idiots.

TrueGB
TrueGB like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

Please. Like this thing actually works. I always set my age to something like 60 just so I can bypass the thing as quickly as possible.

jessie82
jessie82

lol has this realy stopped anyone? you can set your date of birth year to 1900 on most of em and bypass any if not all of em

xxBenblasterxx
xxBenblasterxx like.author.displayName like.author.displayName like.author.displayName 3 Like

Thank god they've finally removed a system that simply did nothing but cause a nuisance!  

blueboxdoctor
blueboxdoctor

So the ESRB realized anybody, regardless of age, can say they're over the Mature Rated Age and watch the video?  Or the fact that most of these games show the same ads on TV during popular shows?

UNSCSpartin
UNSCSpartin

Those things are useless im over 18 and i still lie i dont want people having info about me.

deadkingdg
deadkingdg like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 13 Like

@UNSCSpartin I lie, but not because I don't want them to have infos on me, but because it is faster to leave the day and month at 01 and just scroll down and pick a random year. One time I scrolled down and clicked 1993 by mistake and said "oh crap" then I realized that people born in 1993 were now adults, which kinda made me feel old and sad. 

TohouAsura
TohouAsura

@deadkingdg @UNSCSpartin I know that feel. I did this two years ago.

"Let's select a fake date-- SHIT I did my real date!-- OH wait it worked.

.... Damn, i'm old. When WAS my birthday?"

leeko_link
leeko_link

I wonder how many kids lied about being born on January the 1st in the 60s for them to actually realize it now.

Shantmaster_K
Shantmaster_K

Lmao who even takes the time to put in their actual age? So worthless. 

DemannameD
DemannameD

If 1Guy1Jar doesn't have an age gate... nothing should.

DemannameD
DemannameD like.author.displayName 1 Like

The Age gate only works in the mind of what ever dumb ass that came up with it... I generally enter 01\01\1900, it lets me through without questioning if I really am the old person alive or not.

deadkingdg
deadkingdg

@DemannameD I always wondered if someone would actually enter their real date, get a "You must be over 18 to view this content" message and just walk away. If it actually happened once, the kid must have been deficient or he just wanted to know what would happen if he was not 18.

Sardinar
Sardinar like.author.displayName 1 Like

@DemannameD Are you really the old person alive?

DemannameD
DemannameD

@Sardinar the oldest living person is currently 115 who was born in 1897, so not even if I were born on 1900 would I be the oldest person currently.

RPG_Fan_I_Am
RPG_Fan_I_Am

@jayjay444 @DemannameD @Sardinar I know right? I've always thought to myself, If I live to be 100. I'm gonna try to remember everything I can and tell everyone about how we used to have cassettes, Drive our cars. Go out and get a gallon of milk from the store..... I love listening to old peoples stories about the olden days. I didn't get to exp them.

jayjay444
jayjay444

@DemannameD @Sardinar Wow it's amazing to think how much History this person has lived through, Titanic sinking, 2 world wars, Landing on the moon, Kennedy, ETC ETC.

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