Disappointing uDraw sales spur THQ to lower outlook

I've heard of uDraw, but only in reference to games featuring Spongebob and Marvel Superhero Squad. Not two names that exactly appeal to core gamers on the PS3 and 360. The product would go better with a game like of Drawn to Life.

Did they actually think people would buy this?

Market research...put a bunch of people in a room and ask them question which will give you no relevant information on what people will actually buy.

THQ: Focus on good customer service, great games that go beyond the call of duty, and expanding franchises in such a way that we arent feeling exploited. Feel free to also try to come up with something original and revolutionary. Saints row, while critically loved, feels exploitive when we are told there will be dlc before the game even comes out. WWE 12 doesnt fix many problems of it predecesor, and there is no excuse for the bad servers. Voltron only had 4 levels. Rather than aproaching video games from a business standpoint (ei take an established series Red Faction, and adding generic bug like aliens on mars) and try aproaching from a pro gamer standpoint.

Marketing Rule No 1: Know your Target Audience

i think theyve been developing wii games for 2 long (no offence to wii owners)

[QUOTE]Despite uDraw's strong success on the Wii in fiscal 2011, and market research indicating strong demand for uDraw on Xbox 360 and PlayStation 3 [/QUOTE] Easy solution...FIRE YOUR R&D DEPARTMENT! They are obviously out of touch with what type of gamer owns which console and what each's demands are. A high school student could have told you the uDraw would have never gone over with the majority of PS3 and XBOX 360 owners and would have been right on the money.

Dont do any kids games no more. THQ got no much games for 212 line up so i guess they will be UFC 3 out , Next WWE game, saints row 4. Thq your going to lose half your earnings next year. Need to bring more games out in a year

Stick to Warhammer...

THQ doesn't know what makes a game epic. Can UDraw an arrow to the knee?

what's uDraw?

hey THQ: uFAIL

Who exactly expressed "strong demand" for this product? Surely not the consumers.

Ubisoft is also making a Drawsome tablet like the Udraw IIRC.

To THQ: Worst decision ever!

"... and market research indicating strong demand for uDraw on Xbox 360 and PlayStation 3" This is the first time I read about the uDraw. Maybe THQ should've spent more in marketing campaign instead of marketing research... not that it would help...(I wouldn't get 1) @mjc0961: well.. actually we have 1 that defied the common sense and succeeded ... the plastic guitar... I happen to have one ..^^;;

THQ has some great games, and it would be a damn shame to see them go just because they made a few particularly awful decisions. I wish they'd stick to what they're good at.

I remember seeing the commercial for this two days ago. I knew it was going to crash and burn :D

uDraw? Never heard of it,seems pointless,also Im up-to-date with the gaming industry,so THQ really messed up with this...

I haven't even heard of this game. There's your problem right there.

You could always just get an actual drawing tablet instead. I don't see why people would buy this.

Udraw was suppose to save THQ? Invest more in Saints Row the 4th the 3rd is awesome fun.

@Flaming Fury - I totally agree. With tons of new games on the Ps3 and Xbox360, the very last thing that I want on my Christmas list is a shallow drawing mini-game.

This is the first time I've even ever heard of this game...and I'm pretty active with gaming websites and gaming magazines...

What were they expecting? Seriously? It's designed for kids, why would they get it on a HD console when they can get spongebob squigglepants for Wii? Seriously, a dumb as hell move.

I've never even heard of this thing coming to the PS3 or 360... maybe they needed a little more marketing?

*facepalm*....nuff said