Dance Factory Grooves into Stores

Los Angeles (August 29, 2006) – Dance Factory, the only dance mat video game that creates moves from any music CD, is now available at retail outlets nationwide exclusively for the PlayStation2 computer entertainment system, Codemasters announced today.

Dance Factory is a one-of-a-kind dance mat game that is infinitely expandable and customizable, and can even help players lose weight. Thanks to innovative and unique beat recognition technology, Dance Factory creates dance steps from any piece of music in gamer's entire CD collection – all genres and artists. The game scans the track and generates a dance pattern to which players can groove. As other dance games have fixed song lists, Dance Factory is the next step in the evolution of dance mat games – truly combining gaming with a player's personal taste in music for the fist time ever.

With Dance Factory, players not only pick the tune but also can lay down their own moves in the game's Recorder mode, where the game records players' own dance, which can be saved for prosperity.

When used in conjunction with an EyeToy� USB Camera (for PlayStation2), Dance Factory adds hand icons to the stream of directional arrows -- as well as dancing, players will also have to "disco point" at certain parts of the song. On the Expert setting, the challenge becomes even greater.

For the health conscious, Dance Factory offers an intense Fitness mode. Players input their weight, and the game calculates how many calories they are burning as they play. The interface will also tell gamers how far they would have had to run or swim to achieve the same result.

Dance Factory's Creature mode provides dancing monsters to groove along with. How well they dance depends on players' own step-matching skills. Good dancers will have the monsters tearing up the dance floor, racking up points along the way. With points, players can accessorize the monsters with adornments and even special dancing powers. No other dance mat game has visuals that are so reactive to the player's abilities (or little monsters).

Dance Factory is now available in stores exclusively for PlayStation 2. More information and videos can be found at www.codemasters.com/dancefactory . ABOUT CODEMASTERS

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com.