Penny Arcade-founded game industry charity surpasses $2 million goal, takes in record donation tally.
Gamers love to get rewards for their in-game work via achievements and trophies, but the gaming community also likes to give in the real world. Game industry charity Child's Play has announced that it took in over $3.5 million in 2011, marking its strongest year yet.
The total 2011 Child's Play donation haul was $3,512,345, which is well ahead of the organization's $2 million goal. In 2011, Child's Play broke the $10 million mark in lifetime contributions, held its first Child's Play golf tournament in California, and launched a new website.
Heading to 2012, Child's Play believes $3.5 million will be a tough tally to eclipse, but that it's certainly doable.
"[I]f we've learned one thing, it is to never underestimate the generosity of the gaming community," reads a statement on the Child's Play website. "Each year has surpassed our expectations, and we move in to 2012 with confidence and enthusiasm. Thank You!"
Founded in 2003 by Penny Arcade's Mike Krahulik and Jerry Holkins, Child's Play works to improve the lives of sick children through offering toys and games at a network of over 70 hospitals worldwide. For more on Child's Play, see the organization's official website.
@ archlvt Don't feel bad, I was about to pitch a fit thinking I'd missed it this year as well. I may not be the biggest PC gamer, but I'll always donate to a good cause, especially if I get something other than just a warm fuzzy feeling inside. BTW, I think they might hit $4 million plus this year, if not 5.
"hi im chucky. wanna playyyy?" god that line still gives me the creeps D: but seriously, great to see gamers donating towards a good cause.
When I first heard of Child's Play, the first thing that came to mind was Chucky, but now I know its an charity organization that makes good bank on. Congrats to Child's Play and their cause.
Aw crap, I missed child's play?? All year I've been telling people about it, and I was going to donate. I thought it was in feb?? Would have been the perfect time to donate some of the awesome 1st party nintendo titles that just came out.
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