Activision grants $1.1 million to launch new "Chapterization" funding model for expansion of local veterans' charities.
The Call of Duty Endowment today announced $1.1 million in new grants to help local veterans' charities grow. The funds are part of the group's new "Chapterization" funding strategy whereby grants will be given to veterans' organizations that are able to expand by opening new chapters that offer employment services for military veterans.
This announcement comes on the same day that the Bureau of Labor Statistics published its 2012 Employment of Veterans report. It found the unemployment rate for veterans aged 18-24 (20.4 percent) is more than 5 percent higher than their non-veteran counterparts (15 percent).
"Our new chapterization strategy allows us to continue to have an impact on this important national issue by applying sound business principles to the veteran employment effort--and can be a model for the non-profit world," Activision CEO and Call of Duty Endowment founder Bobby Kotick said in a statement. "We want to support organizations that have proven business models and that are able to apply those best practices in targeted markets where the most veterans have the most need. By providing the funds to open new chapters in these targeted areas, we believe that goal will be accomplished."
The first five Call of Duty Endowment grants as part of the new Chapterization strategy will go to Hire Heroes USA, Veterans Green Jobs, AMVETS, Still Serving Veterans, and the National Chamber Foundation.
Hire Heroes USA and Veterans Green Jobs will use their grants to open new regional offices in San Diego and Los Angeles, respectively. Still Serving Veterans will use its new funds to expand its operations in Alabama to places like Mobile, Montgomery, and Birmingham; while AMVETS will make use of its grant to open 20 career centers across the country. Lastly, the National Chamber Foundation will use its money to help underwrite hiring fairs as part of the group's nationwide Hiring Our Heroes initiative.
The Call of Duty Endowment also announced today that it has appointed Dan Goldenberg its first full-time executive director. Goldenberg is a 21-year military veteran and currently serves as a commander in the Navy Reserve. He also spent a decade as senior vice president of Growth Partnership Services at consulting firm Frost & Sullivan.
Goldenberg graduated from the United States Naval Academy and the Harvard Business School.
The Call of Duty Endowment was established in 2009. Its focus is not directly finding jobs for veterans, but rather in funding non-governmental organizations (NGOs) and other groups that work to find opportunities for those who have served in the military. According to Activision, its efforts have helped more than 1,000 veterans find jobs to date.
No such thing as truly selfless act. That being said, it doesn't make this any less noble. I say bravo Activision.
It's sad that instead of thinking about how this could help out veterans, people instead think about the motives why Activision is donating this money. What a shame.
disappointed with how people are missing what's important here. what's important is that, whether or not this is chump change to activision, whether or not this is a PR stunt, a charity (for WHATEVER reason) received 1.1 million dollars. that's all that matters here.
When Activision gives $1.1 Billion then I'll be impressed. $1.1 Mil is chump change for Activision smh
@PSYCHOV3N0M Well then how about you whip out your checkbook and donate 1.1 million to a charity. Oh wait you can't, so stfu.
@PSYCHOV3N0Mthats like .036% Thats like somone making 30k a year giving you $11
@PSYCHOV3N0M Activision grossed about 3 billion last year so basically you're saying they need to give a third of their income to charity. How much of your income did you give to charity last year again?
This is just what America is today. You can't help people just to help them anymore, you need a reason to.
I don't think there's a single person out there that can claim Activision is doing this with the mindset: "time to help out and give back to the consumer whom I love so dearly". They are doing this to trick you into liking them and to think something about Activision that just isn't true.
But all b*tchin aside; this is actually going to help people. Yes like what I said and everyone before me has said; they are only doing this for the publicity, but they are still doing it.
Is Activision vindicated from all sin because of this? TUH! They aren't a good or benevolent company by any stretch of the word, but they aren't being nominated for worst company in America right now so they're doin something right.
Its just like a pet, when they do something right (even if most of what they do is wrong), you gotta give some praise. Hats off to Activision.
Who cares if your not a fan of Activision or if they are just doing this to look good, it's still going to a good cause.
it's fun to see gamers here ridicule a CHARITY DONATION! get over yourselves and be glad they're donating money. I'd like to see you guys do better
@Fryboy101 Yes, of course! That automatically makes them immune to criticism. How much did Activision pay you?
As big as 1.1mill is... its like 1% if that (that's using the pulling numbers out a hat math, proberly less??) of what they made off just the last cod alone (including elite subs during its release period)
Well, t'is the season to get tax breaks after all. End of financial yearand all, and punctual as clockwork corporations suddenly act like they give a shit about the little people so they can reduce their tax bill.
Nice little PR stunt. They're still a gross company that has absolutely zero moral issues with spying on players and they have contributed even more to the dumbing down of the gaming industry than EA ever has (imo).
Still doesn't change the fact that they spy on their own employees. And the CEO - the guy with no creativity - still makes more than this every year.
Kotick...if you want to improve your image, go slit your throat and donate your organs to people who actually matter.
Nice try Kraptivision but we still know you are a blood sucking corporation that sees gamers as nothing but cash cows, are we really supposed to be impressed by a 1.1 million $ donation when you make 10 figures on CoD alone?
Yeah, right, this is just a PR move to get rid of some hate, anybody with half a brain can see right through it.
Very kind of Activision. A worthy cause. Charitable acts don''t need to be ridiculed with "it's only 1.1 million." It's not zero.
@cornbread444 Insincere charity IS better than genuine apathy, but I'm still gonna call them out on it.
Activision is a hated company, so this is a great time to release this news with EA PR going to sh**.
CoD's PR isn't doing so hot atm either. The series has been steadily building hype backlash and they know it. Activision has seen this happen with multiple series (THPS, GH), and iirc the sales of Black Ops 2, while still strong, were not at the level of the previous releases. And while those series I mentioned were strong sellers, its a drop in the bucket compared to the pile of money CoD has generated; they do not want have find a replacement cash cow with the new systems on the horizon. They'll do anything at this point to ensure they stay on top and this is a small part of that.
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Never heard for this - this is a great thing they are doing, particularly since It's so relative to the groups they are aiming to help. However, as has been pointed out in another comment - for as much as the game made - and yes, developers need their share of the success as well, the amount is really just pennies in the grand scheme of things. A little bit more would be a bit more...impressive and noteworthy.
It's nice that they're giving to charity, but according to Forbes, Black Ops 2 made $1 BILLION dollars in just 15 days. $1.1 million seems a little pathetic by comparison. Just sayin'
@WhiteStormy - And how much of your income do you give to charity?
@WhiteStormy i was going to say the same thing. nice gesture, but come on guys pony up a little more. $1.1 doesnt go far these days.. but hey, atleast its something.
As a veteran, I can somewhat appreciate the effort to assist my brethren in need, and I do hope it finds those that need it most.
That being said, any large American corporation assisting charities is doing so for PR and for tax benefits.
@QpQ You can say PR, but tax benefits is not a big deal. First, even individuals get tax benefits when donating to charity, and second the tax benefits are much smaller than the donation itself, I believe.
@ClaudiusCaesar I'm honestly not sure how it all works, taxes being a black art to most and all, but if it gets them even a tiny percentage on their total profits for the year, it amounts to a massive amount of money due to them generating well over a billion each year (probably between 2 and 3 bil).
@QpQ exactly, they will lose 1.1 mill $ but earn way much more from tax benefits
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