Blizzard donates $800,000 to Make-A-Wish

@Jaga_Telesin The real question is, does it matter? I, for one, am glad that Blizzard is trying to get more subscribers. That is their purpose and that of every gaming company, and rightly so. That they manage to do that while still doing a good deed is even better for them. You rarely see a big company donating to charities, much less a gaming company. Think about Mojang for example. They've made millions, they could very well have donated a couple million to some charity and not suffer at all. But they haven't. The only reason people don't complain about them, is that they didn't even try, like Blizzard did. To be honest, Blizzard should just pocket the money. They worked for it, and if they're going to get criticism for trying to give it away, then they shouldn't even bother with it.

Let's review: 1) Blizzard designs new pet for sale to subscribers ($20k rough cost) 2) Blizzard sells 1.6 mil worth of these pets to subscribers 3) Blizzard donates 50% of sales to Make-A-Wish 4) Blizzard pockets net difference of $780,000 as profit Was it a good deed? Absolutely. Did it hurt Blizzard's bottom line as a result? Hell no. Blizzard made out very well, and bought advertising on the cheap at the same time. The real question: do people still think it was done as a 100% charitable act, when the truth is quite different? Hmm...

Kick ass Blizzard :)

@VodkaDranker If you say so.

@liam82517 What? You think donating 800K$ is cheap? Just because Blizzard has alot of money doesnt mean they are entitled to donate anything at all. You should just be happy that they have donated something. Such ignorance.

I'm glad about this.

considering how much cash that game generates thats pretty cheap.

Schweet!

Blizzard - company with heart I salute them

it's good to see there are people who thinks about others in need, especially in this milking market of video games.

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thats awesome, I still hate WOW thought. I guess if charities can gain from people loosing vast chunk of reality, then thanks is in order for the hords of players.

Good job ..but do not care just give me Warcraft 4 =)

I'm suprised the article didn't mention Ezra Chatterton. Most WoW players know about him. It's almost required to mention him if you talk about Blizz and thier work with Make-A-Wish nowadays, mainly because it's such an awesome story. http://www.wowwiki.com/Ezra_Chatterton

I hope they keep doing this.

@RussianRAGE - Because if they help the kids, they are guaranteed some new World of Warcraft subscribers.

I guess Activision kept its 50% for itself.

Why bother. They're going to die anyway.

Blizzard is the best!

looks like Blizzards Final Atonement for millions that got addicted to their WoW.

Man this kind of generosity is what lightens people sense and love for all community, screw Activision. THUMPS UP for Blizzard!

Well thats a nice thing. Of course the other 50% went into Koticks back pocket. But that .... aside, its great to see successful companies giving back. That 800K will seriously impact many peoples lives.

800k is a lot GREAT JOB BLIZZARD

Not to be a pessimist, but I'm pretty sure this is just a tax write off. This company makes alot of money, and would be taxed heavily. I mean its awesome they did it, (Yay for not dying children) looking past the surface, it looks like buisiness as usual.

I went ahead and just said to myself "why not" and bought a cenarion hatchling.Not only is it going to a good cause, but it will look neat when I'm riding my cenarion war hippogryph around.

way to go blizzard :D....now better get finish with diablo :S

It's always good to give. :)

One of the better articles I've read after all the recent doom and gloom about game sales expectations and lawsuits over network security. Good on Blizzard and GameSpot!

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

Glad to hear Blizzard is doing as much as they are. I think it's great when companies can afford to give back to local or global communities. You can only do so much will billions and billions of dollars in revenue, why not use it to noble ends like how Blizzard is doing here :)

Blizzard, please leave Activision. Now.

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

oh for a second i thought they were talking about the current pet i was like wait.....thats supposed to be for japan only! hehe. Good for blizzard!

It's hard to believe this company has a partnership with Activision.

Blizzard is very classy, my hats off to you guys and I hope you continue to be a stellar example to all other gaming companies.

Just imagine how much money they could cut off subscriptions and the prices of their games if they can donate this much.

i've seen loads of the new pets for tsunami relief on WoW, it really is an effective way to get people to donate, hats off to blizzard

Gentlemen.

WoW is literally a license to print money. A pet to them is nothing to get done, sell them for $10 bucks for a charitable cause, keep half. They kept $800 thousand dollars off a PET! They are geniuses..

>>Prometheus. Disregard people who give you negative feedback for communicating. It is good to ask questions and think. If only some people actually communicated, thought, and empathized before they did things.

Blizzard is a very respectable company, whether you love their products or hate them they care about their community and helping others.

I'm torn on this. I commend Blizzard for their donation, but shouldn't that money be better spent actually saving lives by financing life-saving procedures instead of fulfilling wishes?

WoW, some good news for a change. I always wanted to get involved with Wow, but I saw the Southpark episode "World of Warcraft", I would be afraid of that happening to me.

Let's channel some of this positive energy over to the PSN outage article peanut gallery. Hats off to Blizzard!

this is one way to get a headline and do some good.

I am sure people will end up mentioning how small that amount is compared to their net profit; but remember, Blizzard could have easily donated nothing.

that it truely wonderful!!!..showing much love!!!!

I don't know what makes me smile more: Blizzard showing its wonderful generosity to people in need by sharing the wealth, or the fact that Activision's name is nowhere to be mentioned in this article.

Never forget Ezra Chatterton, the world-first receptor of the ashes of al'ar mount (the phoenix), he also created a tauren character with his voice and an epic crossbow, thanks to make-a-wish. He died in 2008.

Actually, Make-A-Wish was used by Blizzard to promote its product and therefore, at minimum, 100% of proceeds should have been "donated" to the charity. The tax shelter and publicity should have been enough. I see theyve decided to do right by the ARC. Good for you Blizzard.