Big Ben clocks into Backyard Football

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When you are the winning quarterback of the Super Bowl, promotional opportunities roll in. Unfortunately for Ben Roethlisberger, quarterback of the defending NFL champion Pittsburgh Steelers, the honor for cover athlete for Electronic Arts' Madden NFL 07 was already awarded to last season's NFL MVP, Shaun Alexander of the Seattle Seahawks.

However, there is still one football game--albeit one with less prestige--out there that needed some superstar shilling. Today, "Big Ben" was revealed as the spokesperson and cover athlete for Backyard Football 07, the kids' football game for the Game Boy Advance.

"Ben Roethlisberger is an inspiration to kids who love football. His commitment to his team and loyalty to his community epitomizes the Backyard Sports philosophy," said Humongous copresident Lauren Schechtman Allen.

Roethlisberger can also teach kids a thing or two about motorcycle safety. The star was involved in an off-season motorcycle crash in June, which nearly cost him his life--he was not wearing a helmet. Roethlisberger has since recovered from surgery and is expected to start the Steelers' preseason opener this weekend.

Backyard Football 07 is rated E for Everyone and will retail for $29.99 when it goes on sale in mid-September.