btw i can promise that by next Battlefield ... their share of the market for FPS multiplayer will be 50-50.
Battlefield 3 taking market share from MW3 - Moore
Electronic Arts COO says there's no doubt that DICE first-person shooter is eating into Call of Duty's dominance in the genre.
Before Battlefield 3 launched, Electronic Arts COO Peter Moore said the DICE-developed first-person shooter didn't have to outsell Call of Duty: Modern Warfare 3 to be considered a success. It just had to eat into the game's market share.
Now that both games have been out for a month, Moore believes that particular mission has been accomplished. Speaking with Industry Gamers, Moore said there was little doubt that Battlefield 3 had cut into Call of Duty's hold on the first-person shooter market.
"Two entities have benefited from Call of Duty and Battlefield being on the market: gamers and the industry (retailers and people who rely on the ability to sell big blockbuster games)," Moore said. "Together we've grown the genre enormously. Ten million [copies of Battlefield 3] sold in and 5 million sold through doesn't come out of nowhere--if we haven't gained share, that means in the first week we've added 5 million new FPS gamers.
"I think when the dust fully settles, maybe when we're looking at this at the end of our fiscal year (March 31, 2012), we'll do an analysis and I think we will have taken share. I don't think there's any doubt about that, unless everything BF3 sells is just incremental."
While it might take some of Call of Duty's market share, Battlefield 3 is unlikely to outsell its largest competitor. While EA's shooter sold 5 million copies in its first week on sale, Activision's effort set an all-time record, with 6.5 million units sold in its first 24 hours on shelves. Moore's original stated goal was to knock Modern Warfare 3 down from a 90 percent market share of the genre to 70 percent.
For more on the first-person shooter face-off, check out GameSpot's reviews of Battlefield 3 and Call of Duty: Modern Warfare 3.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Xbox One has preowned fee - Report
Microsoft confirms all discs must be installed to HDD to play; secondhand owners required to pay an unspecified fee. Full Story
- Posted May 21, 2013 11:44 am PT
-
Xbox One will launch this year
Microsoft formally announces Xbox 360 successor during media event; will support live TV and Skype; features 500GB hard drive, 8GB RAM, Blu-ray drive; 64-bit architecture. Full Story
- Posted May 21, 2013 10:09 am PT
Featured Stories
-
The Simpsons writer signs on for Angry Birds movie
Emmy-winning writer Jon Vitti, who penned "Mr. Plow" episode of The Simpsons, working on 2016 film based on Rovio's game. Full Story
- Posted May 20, 2013 12:23 pm PT
-
Grand Theft Auto V premium bundles revealed
$150 Collector's Edition includes money bag, snapback hat, blueprint map, artwork, and various in-game items and bonuses; all preorders receive access to pilot atomic blimp vehicle. Full Story
- Posted May 23, 2013 5:44 am PT
-
Atari to sell RollerCoaster Tycoon, Test Drive franchises at auction
Bankrupt publisher hoping to bring in at least $22 million from upcoming asset auctions. Full Story
- Posted May 23, 2013 9:43 am PT
-
38 Studios court case begins
Arguments in legal battle between defunct Amalur developer and Rhode Island presented in court today; state claims it has "avalanche" of evidence against 38 Studios. Full Story
- Posted May 22, 2013 1:51 pm PT
-
Katie Couric acknowledges one-sided violent video games report
Network journalist acknowledges one-sided violent video game report; invitations to Bungie and the Entertainment Software Association were declined. Full Story
- Posted May 20, 2013 10:45 pm PT







