Aussie games sector set for 2009 growth
Local industry body tips 2009 Australian games revenue to outstrip previous year.
While 2009 has proven to be a tough year for the Australian economy, the video games industry has managed to minimise its impact and even set itself up to outgrow its 2008 value of A$1.96 billion.
The Interactive Games and Entertainment Association (iGEA) has revealed that with the Christmas rush fast approaching, 2009 is set to be the Aussie game industry's biggest year yet. September proved to be a particularly good month, seeing an 8.3 per cent rise over September 2008.
Console hardware sales have risen 10 per cent so far this year to A$456 million, while game sales have risen 5 per cent to a total of A$716 million. Those figures were collected at the end of Q3 2009.
Last year saw the rise of the family games genre in Australia, which includes titles like Guitar Hero, Rock Band, Buzz, and Mario Party, and this year it seems to have made an even bigger impact, with family games now accounting for 32 per cent of all games sold throughout the year. The closest genre to that is action, with a 13.2 market share.
iGEA CEO Ron Curry told GameSpot AU that he believed there were a couple of reasons the Australian games industry had avoided the global financial crisis. "The first was, we've seen a lot of cocooning happening. People who have been spooked by the GFC and have stayed home and looked for ways to spend their money and get some longevity out of it. Secondly, from an economic standpoint, Australia wasn't hit as hard. So then our natural growth continued to happen."
Interestingly, the figures put out by the iGEA today show that out of all the games sold throughout the year, 67 per cent of those fell under the G or PG classification. Despite this, Curry said an R18+ classification was still needed in Australia. "One per cent of all games are refused classification. [Having an] R18+ rating is a way of future proofing the industry, future proofing it for adult aged content. At the end of the day, 30 per cent of all games fall into an M, MA 15+, or R 18+, rating, which is still a fair amount."
While these figures are a cumulative figure for all games from the start of 2009 through to Q3 2009, overseas game markets haven't fared so well. This morning it was reported that the US, UK, and Japan (the world's three largest gaming markets) had suffered a 6 per cent dip in sales throughout Q3 2009.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
PlayStation Home
- Publisher(s): SCEA
- Developer(s): SCEE London Studio
- Genre: Puzzle
- Release:





