"joeborg14 Posted May 18, 2011 2:07 am GMT I mean, companies like Atari, Capcom, and Square Enix post huge losses because they're either not making the games that gamers want or not making those games that we gamers want a quality experience. Did people really want a Star Trek Online? I think the numbers speak for themselves." The numbers to which you refer are undoubtedly bogus. There is no definitive source whatsoever for MMO subscription stats. The only people in a position to know such things are the people running the games and we have no reason to trust their numbers.
Atari annual sales down nearly 50%
Publisher's new focus on fewer releases limits revenues to $80.3 million for the full fiscal year, but also helps curtail losses to $8.8 million.
Atari's metamorphosis into an online-focused publisher is bringing with it some growing pains. Although "shrinking pains" may be a more appropriate phrase, as the company today reported a 49 percent drop in annual revenues.
For the 12 months ended March 31, Atari reported net revenues of €56.7 million ($80.3 million), down from €111.2 million ($157.4 million) for the year prior. Among the reasons for the drop were the publisher's plans to focus on releasing fewer (but more profitable) titles, as well as a general withdrawal from the relatively low-margin business of distributing other developers' games.
One more reason for the sales slide was Atari's announced plan to divest itself of Cryptic Studios, as the move took the online specialist studio's revenues from Champions Online and Star Trek Online out of Atari's net revenues calculations. Had Cryptic been included in the tally, Atari would have posted revenues of €72.6 million ($102.8 million), which would have still been down more than 37 percent year-over-year.
With Atari's revenues shrinking, the publisher's losses followed suit. For the full fiscal year, Atari reported net losses of €6.2 million ($8.8 million), considerably better than the €19.4 million ($27.5 million) in losses it ran up for the previous fiscal year.
Looking ahead, Atari reiterated its strategy of focusing on fewer, more profitable games, specifically those based on its owned franchises and key licenses like Dungeons & Dragons, Ghostbusters, and Rollercoaster Tycoon. It expects to post improved results for the first half of the current fiscal year and "maintain profitability" for the second half. Already announced and released major titles for the current fiscal year include The Witcher 2 on the PC, Centipede: Infestation for the 3DS and Wii, and a host of downloadable titles like Dungeons & Dragons: Daggerdale, and revamps of Yar's Revenge, Star Raiders, and Warlords.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT






