ASA rejects Hitman ad complaints

YES common sense wins

THANK GOD

+15 faith in humanity points restored

i liked it haha

lets complain about everything we can

down here is more offensive......

The more I think about it the more I think the complainers were ultra conservative Christians. The kind that hate even hearing or seeing the word "vagina" and try to suppress any mention of "dirty" things like that because they view women as these elegant little baby angles, purely innocent and needing protection.

I can see why some people may find the trailer disturbing... But still... If you find this disturbing, then you're someone who doesn't like this kind of genre anyway...

Way to show those wankers you have still have a pair, ASA ;)

I dunno... I thought the violence was rather glamorous. :o) Maybe now the two old duffers that were looking for The Sound of Music videos will stfu.

Ha, talk about not letting things go. I'm actually a little surprised the UK ASA aren't bashing the trailer, but defending it.

Is this still going on? Eh!

 a total of two complaints were logged, which challenged whether the advert was "offensive," "distressing," and "socially irresponsible,"

I count 3

Some people thought the trailer was "Offensive","distressing" and "socially irresponsible"?!!!

Dear lord ,how do these type of people manage to get out of bed in the morning.

Well it's so nice that an athourity figure has told us it isn't offensive... My girlfriend saw the trailer and said..." I want the shoes"

lmao

Anywho, nice to see some reasonable people out there still exist.

Finally some sane voices in this argument....

my girl friend is buying this game for me. so i highly think she doesn't give a shit about it :P

I found the trailer oozed tarantinoness and for people to start complaining about this lil trailer in the face of all the stuff produced by tarantino seems like pure retardation to meee.

Well, I had mixed feelings. One of the 'Saints' being killed in the trailer looked a lot like a close friend of mine. It triggered a bit of anger and even lust for vengeance seeing her being  killed by a bald man. I know it sounds weird, but it isn't quite so. Research in the IDF showed that a man's reaction to women being injured/killed negatively influences his professional combat performance more than when it concerns another man being killed.

Of course that doesn't mean I would like to see this advert banned. It's an effective way to promote a product and I'm in no position to interfere or oblige.

no violence towards women... i guess I won't buy it now

I didn't find it offensive. That trailer was incredible and got me more excited for the release!

And there I was, watching this trailer thinking "I am not really a Hitman fan... but this trailer is the most awesome trailer EVER!".

I did not for a second consider it to be "offensive", "distressing" or "socially irresponsible"!

I am just glad that the "voice of reason" won this time...

OMG, Finally a voice of reason. There may be some hope for the world after all.

Once again, the best example of how the judicial process should work occurs in the world of video games. The ACB (finally) introduces the R18+ rating, EA's monopoly over the NCAA franchise is suspended, allowing competitors like 2K a foot in the door and improving overall quality by introducing alternative products, and now this. Three separate countries, three important decisions made.

makes my head hurt

I've seen much worse on many other types of media. It isn't fair that video games gets ostracized for that ad.

Hell, the devs even went out of their way to present this as "adult-only" material, putting their ads only in designated Hitman spaces. You'd have to look for Hitman to see this, and I doubt the average child can.

So in this case, I can't even understand the complaints.

47 aint nobbing them as he kills them, 'sexual scenes' is a bit of a stretch just cos they're dressed like holy sluts.  A triumph for normal people I feel, finally someone sees sense and rejects a ludicrous complaint

Wait... what?

Did I actually just read this right?

I live in England and normally anything what-so-ever related to a complaint get's upheld.  This story has actually amazed me.

A bloke trying to rob a house fell through the garage roof and landed on a pitchfork.. then sued the owner.  The courts ruled in favour of the criminal because the regulations state a flat house roof should be capable of supporting a grown man's weight.  True story.

The fact the ASA have actually declined the complaint for Hitman proves there is common sense in this country!

Hoorah!

"I have a complaint, so let's just shut down everything because of me, Me, MEEEEE!"

"My family joined in, now it's our complaint!" Ban the game off the shelf, it's offensive. Burn the nasty books, clean up the TV airwaves, shut down the radio stations with their awful rock and roll!"

2 morons not 2 complaints... 2 idiots i say !

Damn those complaintants are stupid! Go watch sesame street and gry when the count comes on. Jeez it just seems like people just get dummer and dummer! 

Oh no, a game about assassinating people has a violent trailer!? What is the world coming to? Seriously, I wish these stupid groups would just stop bitching about everything. Maybe if they got their murder on in some games once in a while they wouldn't go around like they've got a stick up their ass all the time.

VICTORY!! for common sense and adulthood!

VICTORY!! against these horrible moralists nerds disguising themselfs as feminists!

VICTORY!! for fun and sexyness!!

fight the TRUE fight for women's rights, fight for PARITY in workplaces, fight for decent laws against HOME VIOLENCE.