Angry Birds soars past half a billion downloads
Rovio's physics-based casual game crosses massive milestone; game-related merchandise efforts expanding.
Angry Birds has become a phenomenon in the gaming space. The not-quite-two-year-old brand already has toys, books, and other merchandise bearing its name, and it has now passed another significant milestone.
Rovio announced today that the Angry Birds franchise has crossed 500,000,000 downloads. This number accounts for Angry Birds, Angry Birds Seasons, and Angry Birds Rio releases across a multitude of platforms including phones, tablets, Web browsers, and computers. The developer also relayed a number of statistics about players' time with the game, with a total combined playtime of 200,000 years and 400 billion in-game bird launches.
Regarding merchandise, Rovio specified that more than 10 million Angry Birds toys have shipped worldwide, and its publishing arm has already released the first Angry Birds books. Recently acquired Finish animation studio Kombo is at work on series-related cartoons and recently put out the Halloween-themed Ham'O'Ween animation.
The publisher is even creating a new place just to sell its licensed goods. Rovio's flagship Angry Birds retail shop is set to open soon in Helsinki, Finland.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT







