Activision trademarks 'DJ Hero'
USPTO filing could be precursor to turntable-based spinoff to billion-dollar Guitar Hero franchise.
Activision Blizzard certainly has big plans for its Guitar Hero franchise, with a fourth game in the series apparently slated for this year and a new Aerosmith-focused addition due out in June 2008. And the newly created megapublisher looks to be planning to increase its footprint in the rhythm game genre, with news appearing over the weekend that the company has trademarked the name DJ Hero for "video game software" and "video game controllers."
As reported by trademark-focused Web site Trademork, Activision Publishing first filed the trademark request on February 8, 2008. According to the United States Patent and Trademark Office's Trademark Application and Registration Retrieval System, the DJ Hero trademark applies to "computer game software and related instruction manual sold together as a unit; interactive video game programs; computer game discs; downloadable software for use in connection with computer games; video game controllers; Interactive video game comprised of a CD or DVD sold as a unit with a video game controller."
The trademark filing is the first official move by Activision into the turntable-based music sphere, a move many game watchers had predicted after Guitar Hero's massive success. Last month, the publisher announced that the rhythm game franchise, which it bought in 2006 for nearly $100 million, has generated over $1 billion in sales worldwide.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 13, 2013 12:50 pm PT
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 6:33 am PT
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 5:08 am PT
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 4:42 am PT
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 16, 2013 12:44 pm PT
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 3:28 am PT
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 15, 2013 8:28 pm PT
Related Game
Guitar Hero III: Legends of Rock
- Publisher(s): RedOctane
- Developer(s): Neversoft Entertainment
- Genre: Puzzle
- Release:
- ESRB: T






