Activision Publishing and Mattel Announce Launch of Barbie Diaries High School Mystery

Minneapolis, MN – October 30, 2006 – Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq: ATVI) announced today that two new adventure games – Barbie Diaries High School Mystery and Barbie in The 12 Dancing Princesses – have shipped to retail stores nationwide. Based on Mattel Entertainment's successful Barbie DVD movies, the games allow kids to relive their favorite movie moments and experience all new adventures with Barbie and friends.

"Barbie Diaries High School Mystery and Barbie in The 12 Dancing Princesses allows kids to interact with Barbie and friends in two new adventures that will engage their imagination and deliver hours of entertainment," said David Oxford, General Manager Activision Publishing, Inc.

"At Mattel, we know girls and are confident that our new Barbie interactive games will appeal to girls' love of both mystery and fantasy. Based on our very popular movie properties, the new Barbie multi-platform games are the result of a great partnership between Mattel and Activision," said Cynthia Neiman, Vice President, Games Marketing, Mattel Brands.

Barbie Diaries High School Mystery for the Game Boy Advance and the PC offer gamer girls two different mystery adventures based on the "The Barbie Diaries" DVD movie. In the games, Barbie, encounters puzzling situations that require real sleuthing to resolve. Gamers must help Barbie explore her high school in search of clues, talk with classmates and teachers to uncover new leads and find the culprits.

Barbie in The 12 Dancing Princesses for the Game Boy Advance and the PC inspired by the story of Barbie as Princess Genevieve who lives with her lovable father, the King, in a dance-filled castle. When the King's cousin Rowena comes to live with them everything changes – no dancing, music or fun. In the game as Princess Genevieve, girls learn they will have to unite the sisters to save the king and their kingdom from the tyranny of the Duchess Rowena. Look for the Nintendo DS and Sony PlayStation 2 version later this holiday season.

Barbie Diaries High School Mystery and Barbie in the 12 Dancing Princesses have both been rated "E" ("Everyone") by the ESRB and are available for a suggested retail price of $29.99.

About Mattel

Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C, as well as Fisher-Price brands (www.fisher-price.com), including Little People, Rescue Heroes, Power Wheels and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. 2006 Mattel, Inc. All Rights Reserved.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.