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Activision plays with Barbies

Publisher dresses up deal for game-making rights to Mattel's popular brand; Activision will also republish older Barbie titles.

Activision's recent wheeling and dealing has netted the company a superspy and a superbabe. Just weeks after acquiring the rights to the James Bond license from Electronic Arts, the company has signed on another big-name license--albeit one on the opposite side of the spectrum.

Santa Monica, California-based Activision today announced that it has signed a multiyear agreement with toy company Mattel to make games based on the world's best-selling doll, Barbie. The license was previously held by Vivendi Games. Five games have been announced to fly under the Activision banner as part of the deal. Two of the games will be all-new and are expected to be released this fall, and three will be reissues of previous Barbie titles.

The Barbie Diaries, released earlier this month on DVD, will be the foundation of a new PC and Game Boy Advance game, and Barbie in the 12 Dancing Princesses will be the setting for a new PlayStation 2, PC, and GBA game. The three rereleases include Barbie Fashion Show, Barbie and the Magic of Pegasus, and Barbie Beauty Boutique--no specific platforms were mentioned.

No pricing or rating information on any of the games has been released.

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gnbfd 5 pts

Why not just buy the rights to Barney & Friends?

aponly 5 pts

Both of my girls (aged 8 and 3), love the Barbie computer games. The more I get them playing, the less my wife will bother me with playing too many games, because she will see the whole family being assimilated into gamerdom.

NeoJedi 8 pts

Activision is acquiring a lot of big name franchises and are getting bigger and bigger every day.

rvinsc 5 pts

Only kids would like to play that, I'd never buy any Barbie crap.

Narwaffle 5 pts

I'll have to buy it straight away!

Angel_Belial 5 pts

What is it with people? Oh yes, it's such a crime to release games that actually suit what a lot of young girls are interested in. Come off it. This is a good way to get females playing video games - you know, by actually making them feel included in the market. I don't blame girls for liking what they like, such as Barbies and girly things...after all, those are the things they're encouraged to like from birth, just like boys are encouraged to like guns and super heroes. Guys are always complaining that there should be more female gamers out there, but the replies I've read to this news article certainly contradict that. Good on Activision, I say.

nintendorocks 5 pts

Why would Activision even want the Barbie liscence? I really doubt those games sell. Not many girls who play with Barbies are also interested in video games.

nacho4511 5 pts

wow barbie. I wonder how many eight year old girls own a game system????????

TryMe01 5 pts

thats great if GameSpot have to review them!!! lmao!!! :D

smbius 5 pts

If Activision makes a gripload of money with Barbie...so be it...fine. they just need to use the revenue and 95% of their resources to make good games. Barbie can be crap since tons of Babie fans will buy it.

Bombbay12345 5 pts

Do people actually play Barbie games?

WolfSkill5544 5 pts

OH MY GO!!!! They are gonna spend that much money on making Barbie games, instead of focusing more in new and better games. That's so lame. Now I see why some companies lose so much money by end of their fiscal year.

Kasrkin_BA 5 pts

If they made a 'Barbie: Fight to Hell' then I'd buy it. Imagine playing Barbie while fighting demons and infamous evil people like Hitler, Genghis Khan and Sarah Jessica Parker. The possibilities are endless with a license like that!

mumotuma_man 5 pts

why make barbie games? thats not even the same audience... very few seven-year-old girls like video games... i dont see the logic...

Strike_Zer0 5 pts

Whoa screw saving for a PS3 I'm gonna save for this instead! XD

LordsWarrior 5 pts

Ok.....own up...whos tracking this game?

JLCrogue 15 pts

I can't wait to play with my barbie!! ROFLMAO!!... jk Barbies are for n00bs!

metdevthegamer 5 pts

They might as well license shovels and tombstones now....

Jason90210 5 pts

More barbie games to add to my collect--Ummm... i dont like barbies, what are you talking about. Who told you i liked barbies, cuz i dont. Seriously...

metdevthegamer 5 pts

Not a lot of gamers play with Barbie dolls, and people who play with Barbie dolls don't really play video games that much, so Activision basically shot themselves in the foot. No wonder they're behind EA in the market.

Ohidjwae 5 pts

2%? I think that might be a bit high! ;-)

Drachman 5 pts

And just when they realize only about 2% of video gamers care about barbie, they will drop it like they never had it to begin with.

Fralaf 5 pts

Wouldn't it be funky if Activision crossed over their two new big licenses and made Barbie appear as a Bond girl in the next James Bond game? Synergy, people, synergy!

DiscGuru101 26 pts

Who cares about Gears of War now?

caesarbites 5 pts

I can't wait until the "no clothes" Barbie mods come out. I'll be 6 all over again, and immature...

kattahn 5 pts

Well, all us gamers with kids need something for them to play while we're playing oblivion. :)

paradyme777 5 pts

*smacks head*...Well you have to attract the other audiences somehow...What with all the hot coffee and stuff going around...

bored88 5 pts

Sounds better than the turd game. They could have at least brought it to next gen consoles!

player_leo 5 pts

I sure hope it's like DOA Extreme 2 !!

soul_motor 5 pts

Maybe they'll re-release Barbie Horse Adventures for the Wii!! Oh joyous day!!

shizwill03 5 pts

Oh god. Yay for getting the big names but........ Barbie? Hopefully they can make a good enough game that wont fly into the bargain bin 30 days after launch.

blackIceJoe 5 pts

I so want this game. NOT What a waste of money even my little sister does not like Barbies.

Drudaddy 5 pts

let me guess there gonna make barbie horse adventure 2 lmao exclusive to the ps3

duxup 5 pts

Is the Barbie license worth all that much? Do these games actually sell?

Donkeljohn 5 pts

Activision is getting a lot of big-name licenses.

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