this is the main problem MS will have with their strategy of complementary media to their games. Not all developers will be interested, most of them won't. It will become an option for giant publishers only
Activision not planning Skylanders movie or TV show
Publisher says the "the game is the entertainment," so there is no need right now for further media extensions of the brand.
Activision has no plans to spin its billion-dollar Skylanders series into a movie or television show.
Speaking with MCV, Activision Publishing VP of consumer marketing John Coyne said "the game is the entertainment," making further media extensions unnecessary at the moment.
"In terms of a TV show or a movie, no there are not any plans," Coyne said. "We believe the game is the entertainment. You talk to kids who are real fans of the franchise, and they will be able to tell you Gill Grunt's powers, backstory, what his friends are and generally what's going on in the world of Skylanders. The same sort of things that they are able to articulate around a TV show or a movie."
More than 100 million Skylanders toys have been sold to date, generating more than a billion dollars of revenue for Activision Publishing. The next game in the series--Skylanders Swap Force--is due out later this year with all new toys.
The Skylanders series will see competition in the toys-to-life market in August, when Disney Infinity arrives. Activision Publishing is unfazed by the move, however, saying its Skylanders series will remain the top-seller.
Content you might like…
-
Baldur's Gate 2: Enhanced Edition has over 350k words of new content

Developer says over 350,000 words of content have been added to updated version of 2000 original, but game still has no firm release date.
- May 28, 2013
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Blizzard starting over on next-gen MMO?
[UPDATE] Source says team of 100 developers working on upcoming MMO reduced by 70; game now expected in 2016 at the earliest; Blizzard confirms "large design and technology changes." Full Story
- Posted May 28, 2013 4:36 pm PT
-
Industry sounds off on violent games debate
Developers from Gearbox, Epic Games, and Blizzard challenge assertion that games cause violence; "It's like finding your dad's Playboys under the bed and blaming Playboy." Full Story
- Posted May 29, 2013 7:46 am PT
Featured Stories
-
Xbox One can talk - Report
Source says Microsoft currently testing Siri-like feature for next-gen platform and mode that allows friends to take over gameplay. Full Story
- Posted May 24, 2013 10:18 am PT
-
Video Games: The Movie hits funding goal
Mediajuice Studios' documentary on games gets $60,000 in funding in under two weeks; stretch goals revealed. Full Story
- Posted May 29, 2013 8:17 am PT
-
Ubisoft: Console transition 'pivotal moment' for industry
CEO Yves Guillemot says new console cycle will be watershed moment for the industry; next-gen console installed base could double previous generation. Full Story
- Posted May 29, 2013 11:28 am PT
-
Kaz Hirai: PS4 is 'first and foremost' a video game console
Sony CEO asserts the PlayStation 4 as primarily a gaming console, but adds that more non-game functionality will be revealed in time. Full Story
- Posted May 31, 2013 4:01 am PT
-
Zombies sell, says Take-Two chief
CEO Strauss Zelnick says "I'd like to do zombies in everything." Full Story
- Posted May 30, 2013 7:59 am PT
Related Game
Skylanders Swap Force
- Publisher(s): Activision
- Developer(s): Vicarious Visions
- Genre: Action
- Release:
- ESRB: RP






